Expanding its retail presence in the market, prominent menswear brand under Aditya Birla Fashion and Retail, Peter England has launched third store in Kathmandu, Nepal.
This strategic move highlights the brand's commitment to offer premium lifestyle products in emerging markets. Located in Kumaripati, the new store spans 750 sq ft and was inaugurated by renowned Nepalese actor Ayushman Joshi.
Founded in 1889, Peter England has grown to be India’s largest menswear brand. The Kathmandu store features a wide range of men’s fashion, including shirts, trousers, t-shirts, suits, and accessories like belts and ties. It also showcases the brand’s latest Yacht Club collection, which blends modern style with the versatility of both formal and casual wear.
Anil S Kumar, Chief Operating Officer, states, launched in collaboration in with Pacific Business, the brand’s store in Kathmandu aims to offer customers with an enhanced shopping experience.
Bipin Kumar Agarwal, Director, Pacific Business, adds, strengthening the company’s partnership with Peter England, the new store offers fashionable, affordable menswear tailored to the preferences of local customers.