Reliance Brands buys majority stake in 'Abu Jani Sandeep Khosla'

19 April 2022, Mumbai:

The strategic partnership is aimed at accelerating the 35-year-old couture house’s growth plans in India and across the globe. 

Reliance Brands Limited (RBL), a subsidiary of Reliance Retail Ventures Ltd, on April 19 signed a definitive agreement to invest either by itself and/or through its affiliates in India’s foremost couturiers Abu Jani Sandeep Khosla (AJSK) for a 51 percent majority stake.

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Based in Mumbai, Abu Jani and Sandeep Khosla are India's premier couturiers. An AJSK ensemble is considered a wise investment due to its repeat value, the company added in a statement.

Deal with AJSK is RIL's 8th such tie-up with an Indian design label. It plans to shore up its ethnic labels portfolio and take them global.

Darshan Mehta, managing director of RBL, demurs from considering the partnership as a trophy acquisition.

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He muses, “If I were to sit where they are sitting, having nurtured their brand from 1986, it is not easy to have someone else come and sit at the table.

Reliance Brands said the investment will happen either directly through itself or through an affiliate and is aimed at accelerating the growth within India and in the global markets of the 35-year-old couture founded by the designer duo.

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CREDITS: Money Control Business Today Vogue ET (The news article has not been edited by DFU Publications staff)