Reliance Retail's youth-focused fashion brand, Yousta, has launched its first store at Prayagraj in North India. The store was inaugurated by Bollywood actor Rajkumar Rao, who while exploring the store during the launch, highlighting Yousta's stylish fashion options. His presence emphasised Yousta’s commitment to providing trendy, budget-friendly clothing for fashion-conscious youth.
Since its inception in August 2023, Yousta has rapidly expanded across India, with stores in Maharashtra, Telangana, Chhattisgarh, Kerala, Tamil Nadu, Jharkhand, West Bengal, and now Uttar Pradesh. Yousta targets young shoppers with a wide range of outfits, unisex and character merchandise, and weekly fashion updates through its ‘Starring Now’ collection. All items are priced below Rs 999, with most under Rs 499.
The new Prayagraj store offers a modern, tech-enabled shopping environment, featuring self-checkout counters and charging stations for a seamless shopping experience. Yousta also emphasizes community engagement and sustainability. The store collaborates with local non-profit organizations, encouraging customers to donate old clothes as part of its commitment to community support and sustainability.
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