26 July 2023, Mumbai
Reliance Retail is set to modernize approximately 150 Trends fashion stores nationwide, embracing cutting-edge technology and contemporary aesthetics, aimed at capturing the attention of younger clientele.
Unveils ‘Revamped Stores’
The revamp will encompass self-checkout counters, electronic shelf labels, and RFID-enabled systems, revolutionizing the shopping experience for customers. With a fresh brand identity, the revamped stores will exhibit a complete makeover from facades to fixtures, lighting, ceiling, and flooring, offering an aspirational ambiance to shoppers.
Evolving customers
The objective is to cater to evolving consumer demands and provide them with novel and distinctive shopping experiences. The first renovated store with the new identity has already opened in Surat, with numerous others scheduled to follow.
All forthcoming Trends stores will adopt this modern format, which may even incorporate dedicated spaces for local artisans to showcase the city's unique identity through their creative expressions.
Digitization
The company emphasized the integration of innovative tech interventions in the VIP Road, Surat store, including self-checkouts, electronic shelf labels, RFID enablement, and dual-sided cash tills. Global best practices in merchandising and product display have also been incorporated to enhance product discovery for customers.
Pivot
Trends constitute a significant portion of Reliance Retail's garment sales, operating over 4,000 fashion and apparel stores, featuring popular brands such as Trends, Centro, Azorte, and Fashion Factory. This new concept aims to retain the brand's wide appeal across diverse demographics while embracing warmth and inclusivity.
Premiumization
Moreover, Reliance Retail's recent quarterly results demonstrated a notable shift towards premiumization, as consumers are increasingly investing in apparel and footwear.
The fashion and lifestyle stores have witnessed increased footfall and average bill values, indicating a trend towards smart casuals and leisurewear that cater to both office and non-office settings.
Customer Delight
The re-imagination of Trends stores by an international innovation studio underscores Reliance Retail's commitment to staying ahead of consumer trends and delivering fresh and unique retail experiences across India.
