Reliance Retail: Set To Launch Store Format 'Swadesh'

22 April 2022, Mumbai:

Reliance Retail To Launch New Store Format 'Swadesh' Led By Artisans.

Reliance Retail said on Thursday it will launch a new store format - Swadesh - that will sell handmade textiles, handicrafts, Agri items, and other products sourced directly from artisans.

ALSO READ Reliance Retail: Consolidates Inner-wear Portfolio

The first Swadesh store will be rolled out in the second half of the current fiscal year, Reliance Retail said in a press release on Thursday.

RELATED NEWS Reliance Retail Ventures acquires equity stake in Clovia

The company said Swadesh is part of its 'Handmade in India' programme that is aimed at showcasing authentic hand-crafted products and promoting the rich Indian art forms in markets around the world.

Join our community on Linkedin 

CREDITS: ET Dt 22-04-2022 (The news article has not been edited by DFU Publications staff).