RetailFZ to takeover Cloudtail home & Kitchen business


28 July 2022, Mumbai:

Kolkata-based garment maker Rupa and Company’s new seller business called RetailFZ is taking over Cloudtail’s home and kitchen business.

Cloudtail was the biggest seller on Amazon before shut by the etailer after acquiring a 100 per cent stake in Prione, as existing norms do not allow an entity running an online marketplace or its group companies to own equity in any seller on the platform or control its inventory.

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Besides home and kitchen, RetailEZ will also sell sports-related products like gym equipment, Agarwal said.

Cloudtail is moving its business to several new and existing seller firms after Amazon’s acquisition.

The transition has, however, not been smooth. Sales of fast-moving consumer goods have fallen significantly on Amazon India after brands including Nestle, Dabur and HUL could not issue credit to the new sellers over a lack of history in dealing with large business volumes and not having in place the required processes and technologies.

Amazon is assisting these new sellers in the transition by asking former Cloudtail employees to work with them temporarily.

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