Shoppers Stop to Launch Affordable Fashion Format Intune

01 June 2023, Mumbai 

Shoppers Stop Ltd., the popular department store chain, is set to open the first store of its affordable fashion brand Intune in Hyderabad.

Although the official launch of Intune is yet to take place, the brand's products are already available for purchase on the company's website.

What all you need to know

Intune is expected to employ a sharp pricing strategy to establish its presence in the industry, targeting young families with trendy fashion and good quality at an attractive price point. The brand will also offer pocket-friendly and trendy fashion for kids, starting as low as Rs 199.

The value format segment in the retail industry is witnessing increasing competition, with companies like Reliance Retail eyeing entry into this space. Leading players in this segment include Zudio, owned by the Tata Group, and Max, owned by Landmark.

Inspired by the success of Zudio, the Tata Group plans to expand its store count to nearly 500 by adding around 130 stores this year.

Shoppers Stop Ltd. is a renowned retailer of fashion and beauty brands, operating across 98 department stores in 52 cities.

Additionally, the company runs premium home concept stores, specialty beauty stores, and airport doors, covering a significant retail space of 3.9 million square feet.

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