Uniqlo launches UTme! India Art Project to highlight designs from emerging artists

Japanese fashion retailer Uniqlo has introduced the UTme! India Art Project to showcase designs from emerging Indian artists. This marks the first time Uniqlo has collaborated with Indian artists to create unique designs for their UTme! T-shirts and tote bags. The exclusive collection will be available at Uniqlo’s Ambience Mall Vasant Kunj store in New Delhi
Collaborating with talented local artists on this collection helps the retailer further its commitment to the Indian community and celebrate its diversity, says Nidhi Rastogi, Marketing Director, Uniqlo India.
UTme! offers customers an opportunity to design their own Uniqlo T-shirts by selecting from a range of stickers available at the UTme! Machine. The designs are printed on-site, allowing customers to personalise their T-shirts and tote bags in just 20 minutes. Additionally, the sotre also sells pre-printed T-shirts featuring the new designs.
Uniqlo entered the Indian market in September 2019, opening a flagship store in New Delhi's Ambience Mall, Vasant Kunj. It now operates eight stores in Delhi NCR, two in Mumbai, and one each in Chandigarh, Lucknow, and Zirakpur. The brand plans to open six to eight more stores in Mumbai and Pune over the next two years and is negotiating with several major malls in these cities.