05 April 2022, Mumbai:
The Tata super app, due to be launched on April 7, will bring about a potential 10 fold increase in the number of customers for Westside, which is the group's retail store chain, Tata Trusts director Noel Tata has said.
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Tata, 65, who is also the chairman of retail arm Trent and who recently became vice-chairman of Tata Steel, said inflationary challenges were real and the retail unit was diversifying its supply chain to offset rising prices.
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"Westside (the brand name for Trent stores) currently has 7 mn loyalty members, whereas the Tata Super App expects to connect Westside to a base of 70 mn Tata customers," said Tata.
IPL sponsorship, and the launch of the Tata super app is likely to create online buzz.
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CREDITS: ET DT 05-04-2022 (The news article has not been edited by DFU Publications staff)
