30 March 2022, Mumbai:
Fast-fashion giant Zara has announced a new partnership with Ader Error to be present in the world of the South Korean metaverse Zepeto.
The concept of the metaverse may still be somewhat vague for many men and women around the world, but it's becoming harder to ignore this new world that is finding favor in many sectors, starting with fashion and beauty.
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The luxury industry is currently dividing its priorities between sustainable and digital initiatives, and it could soon be a key player in these new worlds.
Many brands, including Gucci, Balenciaga, and Ralph Lauren, have already experimented with them, creating capsule lines and collections specifically designed for your virtual counterparts.
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But it's not just luxury players who are jumping on board the metaverse.
Fast fashion giants also want a piece of the action and are looking to these virtual worlds to bolster their reputation, especially when it comes to their number-one target, millennials and, even more so, Generation Z. Ready-to-wear brand Zara is jumping in headfirst with a collaboration with South Korean label Ader Error with a collection of clothes for both worlds.
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CREDITS: Forbes India (The news article has not been edited by DFU Publications staff)
