Couturier Tarun Tahiliani has launched ‘Love & Relove’, a new traditional and bridal wear range that can be redesigned and reworn multiple times. Describing the collection as ‘The India Modern Way’, Tahiliani launched the line with a series of videos showing how to style his signature opulent traditional wear with every day western and fusion wear items to create a multitude of different looks.
With the slogan ‘Rewear. Restyle. Repurpose.’ Tahiliani styled lehengas with oversized sweaters, dupattas with menswear style suits, and embellished blouses with loose trousers. The collection is traditionally feminine with the bridal ensembles styled in different ways for both formal and causal occasions. It aims to showcase the relevance of luxury couture as a part of a modern, sustainable wardrobe.
Setting out to create the image of India Modern, Tarun Tahiliani is a brand that straddles the present while rooted in India’s heritage of draped form and tradition of artistry. These quintessential techniques of craftsmanship, imbibed with love across generations, are made globally astute through the cut, construct and finish of Tarun Tahiliani silhouettes.
