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15 January 2022, Mumbai:
The Jordan Brand has always been a favourite when it comes to footwear. With the rise of sneaker resales and the proliferation of trading platforms, this is even more true.
According to StockX, the popular Air Jordan 1 is still the most popular model in 2021, but the rise of partnerships has reintroduced another classic, the Jordan 2.
While shoe businesses appear to be doing better than ever, it's still difficult to dethrone the Jordan Brand, which is the result of Nike and Michael Jordan's successful and decades-long cooperation. Jordan continues to lead deals in the secondary shoe market in 2021, ahead of two other giants: Nike and Adidas, according to the resale portal StockX.
Other brands, however, are pursuing these three behemoths, beginning with New Balance, which, owing to various partnerships and launches, is currently ranked fourth in the top brands for total trades for the first time in 2021. In 2018, the brand didn't even crack the top ten. Converse (5th), Reebok (6th), Vans (8th), Puma (9th), and Bape (9th) are the next brands in line (10th).
However, Crocs (7th), which has been cleaning up in the sneaker and streetwear resale market, has pipped the latter three brands to the spot. Crocs (7th) moved from being very uncool to hyper popular in just a few years. Crocs "finished the year with the greatest average price premium of any major shoe brand, with the typical pair of Crocs trading for 98 percent above retail," according to StockX.
The Air Jordan 1 was the most popular shoe in 2021, followed by the Nike Dunk, Air Force 1, Yeezy 350, and Air Jordan 4. However, the surge of collaboration projects boosted several models as well.
This is the case with the New Balance 550, which has seen a 20-fold increase in sales, owing in part to a collaboration with Aimé Leon Dore. The Jordan 2 has also benefited from the late Virgil Abloh's Off-White label's sponsorship.
While men's shoes have traditionally been the most popular item to resell on StockX, the site has undergone major adjustments in 2021, signalling a desire to broaden the resale craze to include the entire family.
Resells of preschool-size sneakers, as well as those for smaller children, have increased by 150 percent year over year, while women's sneaker swaps climbed three times faster than men's in 2021. Over the course of 2022, both tendencies may continue to rise.
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