Ace Turtle to open Lee & Wrangler stores this fiscal

22 June 2022, Mumbai:

Asia’s leading omni-channel platform, Ace Turtle plans to open over 100 omnichannel-enabled stores of brands Lee and Wrangler by March 2023. The Bengaluru-based company has already hired senior leaders to drive the expansion.

As per Nitin Chhabra, Co-Founder and CEO, Ace Turtle, the company will launch new stores on the franchise model across Tier I, II and III cities. The stores will be located closer to customers’ locations.

The Licensed Brands vertical was launched by Ace Turtle in 2021 through acquisition of long-term licenses of iconic denim brands Lee & Wrangler from Kontoor Brands for India and a few South Asian markets.

The company is engaged in providing design, local sourcing and retailing services consumer brands in India. Within a short duration, the company has transformed both the brands’ businesses by leveraging its omnichannel technology platform.

Founded in 2014, Ace Turtle is the market leader in omnichannel technology space for enterprise brands in India. It is a frontrunner in New Age commerce having two business verticals: SaaS and Licensed Brands.

With its proprietary platform ‘Rubicon’, Ace Turtle integrates online and offline retail channels enhancing efficiency and scalability through omnichannel transformation by intelligent use of data.