CoEK designers launch new wellness wear collection

21 June 2022, Mumbai:

To showcase the versatility of khadi on International Yoga Day, designers at the Centre of Excellence for Khadi (CoEK) have launched a new wellness wear collection called Svada. As per Atharva veda, the word Svadha denotes ease, comfort or pleasure, that are the attributes of this collection. The ensembles boast of features like a bias yoke on the shoulder, a box pleat in centre back of top wear and low crotch, wrap around bottom wear for ease in stretching and extra comfort.

The collection was endorsed by Kiran Bedi, Social Activist, Ramon Magsaysay Award Winner, and Former Lieutenant Governor of Puducherry. It was chosen by Ripun Daman Bevli, Plogman of India, who appreciated the comfort of khadi as a fabric and silhouettes which provided ease in doing yoga or workout.

Set up by jointly by the KVIC and Ministry of MSME at NIFT, CoEK aims to help Khadi Institutions (KIs) to effectively design, produce and market khadi products in the Indian and global market.