Automation, AI, and the Indian Path to Fashion's Tech Future, discussed at BRICS+ Business Summit

16 December 2023, Mumbai

Preface

The future of fashion glittered with tech-powered possibilities at the BRICS+ Fashion Summit in Moscow, and Indian industry leader Rajesh Masand stood at the forefront.

Day three of the Business Program delved into the transformative impact of technology, with Masand, President of the Clothing Manufacturers Association of India, offering his insights on how innovation can reshape the industry for brands, consumers, and even entire countries.

Transformative

The session, aptly titled "The Future is Here: How Technology Transforms the Fashion Industry," brought together a global panel of experts to explore how technology is changing the game. Masand, alongside luminaries like Olivia Merquior (Brazil Immersive Fashion Week) and Nana Tamakloe (Accra Fashion Week), tackled crucial questions about scaling, adaptation, and navigating the ever-evolving landscape.

At the heart of Masand's message was the need for seamless technology integration. He championed "automation, AI, and data analytics" as the "three pillars of scaling up," urging brands to embrace these tools for operational efficiency and growth. His call for utilizing 3D technologies further emphasized the potential for innovation in design and production processes.

Strond India voice

Masand's participation was just one facet of the summit's diverse tapestry.

Over 30 Indian delegates actively shaped the discussions, including designers, educators, and tech pioneers. From captivating fashion shows to bustling B2B showrooms, the event pulsed with a spirit of collaboration and the promise of a tech-driven future.

With Masand's insights echoing in the air, the BRICS+ Fashion Summit underscored the immense potential of technology to democratize the fashion industry, empower creators, and rewrite the rules of engagement for brands and consumers worldwide.

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