Beyond Bling: BRICS+ Summit Reveals the Deep Emotional Connection of Indian Jewelry

16 December 2023, Mumbai

The BRICS+ Fashion Summit in Moscow glittered with more than just couture. It was a stage for cultural exchange, and actress-entrepreneur Anusha Viswanathan's captivating talk unveiled the rich tapestry of Indian jewelry, weaving together heritage and innovation.

Viswanathan's personal story intertwined with the history of Indian adornment, a tradition passed down through generations, often along the maternal line. In a society where property ownership was restricted for women, these exquisite pieces became more than just ornaments; they were a silent currency, a tangible link to ancestry, and a symbol of strength and resilience.

"For me, jewelry was saved by my mother and grandmother," Viswanathan shared. "It's not just about the beauty; it's a legacy, a story whispered in every gemstone and intricate design."

This sentiment resonated with the global audience, highlighting the unique cultural significance of Indian jewelry beyond its dazzling facade. Gone are the days of viewing it solely through a prism of exoticism. Today, Indian jewelers are at the forefront of the industry, blending timeless traditions with contemporary sensibilities.

Nuanced View

Viswanathan's talk was just one facet of the summit's vibrant tapestry. From the Fashion Intensive workshops to the B2B Showroom bustling with international collaborations, the event fostered a spirit of inclusivity and creative exchange. The expansive Zaryadye Park, transformed into a platform for fashion, showcased the power of art and innovation to bridge cultures and redefine the future of fashion.

Anusha Viswanathan's journey through the Indian jewelry legacy served as a powerful reminder that fashion transcends trends; it's a thread woven through history, culture, and personal narratives. As the industry embraces the future, India's rich heritage continues to shine, adding a unique sparkle to the global fashion landscape.

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