Birkenstock launches 2nd India store in Pune

03 August 2022, Mumbai:

Global German lifestyle brand, Birkenstockis expanding its footprint in India by launch its second store at the Pavillion Mall in Pune.

With a history that can be traced as far back as 1774, Birkenstock is known for its exceptional comfort and sophisticated footbed technology which is fused with the latest fashion trends. The brand's latest Mono-brand store will offer classic models and highlights from the latest Spring Summer 2022 collection and will soon house the Fall Winter 2022 collection. With a presence in over 100+ countries across the globe, and key markets in the north, south, and west of India, this expansion will solidify Birkenstock’s presence in the Indian subcontinent.

The 89 sqm retail space offers a total of more than 200+ different models from Germany’s largest shoe manufacturer and the inventor of the footbed.

The new store is conveniently located in the buzzing mall, The Pavillion – a destination frequented by both locals and tourists. Housing a number of branded outlets, restaurants, and experiential kiosks, the mall is the most dynamic and fashionable locality in Pune. Pune has a large population of students and youth and is also referred to as the ‘Oxford of The East’ owing to the fact that the city houses some of the most prestigious universities in the state and is the quintessential destination for fashion lovers, students, and trendsetters making it the perfect destination to spread the message and ideals of Birkenstock.