Designers get experimental, connect with consumer directly
03 November2022, Mumbai:
This festive season Indian designers were more experimental, both in fabric and silhouette.
Among the top trends in 2022 were digital prints.Imaginatively created, with add-on embellishments and embroidery to give them a uniquely Indian appeal, the patterns bring intersecting geometries, motifs and splashes of color — a step away from the bling that earlier characterized the festive season.
Designers showing more ready to wear are an indication of a new Indian consumer. Apart from festive wear and couture shows, there has been consistently a lot of emphasis on pret. There are a bunch of exciting new designers who understand the consumer better. A few years back, the channels weren’t really available for pret — there were mostly multibrand stores. Now a lot of brands are speaking directly to consumers.They have websites, their ability to communicate with consumers is becoming sharper. Not that the bling has gone away entirely — mirror work, sequins and dazzling, studded embroidery patterns still have a hold, with an increasing mix of western styles and Indian lehengas (full skirts).
