Myntra: bags distribution rights for women’s fashion brand bebe

03 June 2022, Mumbai:

Ecommerce platform Myntra has bagged the rights for master distribution and management of global women's fashion brand bebe in India.

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Myntra will assist the fashion brand in wholesale distribution through a network of third-party franchise partners and distributors. Bebe aims to set up five brand outlets and ten shops in shops over the year across 3 cities, it shared.

With this, Myntra has further strengthened its international licensed brands portfolio.

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The retailer had earlier partnered with fashion and lifestyle brands such as Mango, Nautica, H & M, and Slazenger and assists them in distributing their products in India.

Through its partnership with Myntra, bebe aims to cater to the mass premium segment with an extensive range of apparel across categories. The fashion brand will particularly target women in metros and tier 1 cities and establish a strong customer base.

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