Myntra launches new brand campaign with 'Samanta Akkineni'

01 September 2021, Mumbai:

Myntra has launched its latest brand campaign with an advertisement featuring actor Samantha Akkineni. The campaign reinforces Myntra’s position as ‘India’s Fashion Expert’. Akkineni will appear in two ad films promoting women’s western wear and ethnic wear.

The actor is a face of the Myntra brand and has been instrumental in connecting the brand with her wide fan base, since the beginning of her association with Myntra last year, in the south and beyond.

Her fashion quotient and impeccable style, along with her strong appeal among native audiences, will further help establish Myntra as the go-to destination for fashion in this region, and beyond. The brand campaign delivers a brief, yet profound message of Myntra as India’s Fashion Expert, leaving consumers with a direct, clear, and memorable takeaway.

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