Myntra to organize 16th edition of EORS sale

01 June 2022, Mumbai:

Myntra will organize the 16th edition of its flagship ‘End of the Reason Sale’ (EORS) from June 11-16, 2022. Millions of shoppers from across Tier I and II cities will participate in the six-day fashion carnival that will showcase over 5,000 domestic and international brands.

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The event will enable brands to connect with millions of customers and first-time shoppers from across the country. Brands will launch unprecedented deals across a wide set of categories, like women’s ethnic and western wear, men’s casual wear, footwear, including sneakers, sports gear, kids and teens wear, and home on the Myntra platform.

Myntra’s go-to destination for Gen-Z shoppers StyleCast has expanded offerings from 7,000 to over 40,000 styles.

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The Indian fashion e-commerce platform will also unleash the full potential of its social commerce platforms which have been a cornerstone of its marketing initiatives to engage with its thriving fashion-forward shopper base.

Most popular influencers, including Big Boss 15 winner Tejaswi Prakash, Hina Khan, and Gurmeet Chaudhary, will launch over 5,000 looks on Myntra Studio during the event. Brands can connect with consumers through 700+ M-Live sessions during which brands will offer merchandise at end of reason sale (EORS) prices at the pre-launch itself.

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