Pernia’s Pop-up Shop organises designer meet with brand DiyaRajvvir

Multi-brand luxury Indian fashion retailer Pernia’s Pop-Up Shop organised a ‘meet the designer’ event for men’s and women’s occasion wear brand DiyaRajvvir at its Hyderabad boutique on January 11. The event also launched the brand’s latest designs in the city. 

Run by designer duo Diya and Rajvir, DiyaRajvvir sells menswear and womenswear from its direct to customer website as well as on multi-brand platforms. Established in 2015, the brand plans to infuse western sensibilities into traditional Indian garments such as lehengas and shararas. 

Launched by designer and entrepreneur Pernia Quereshi, Pernia’s Pop-Up Shop holds regular events at its stores across India’s metros to offer engaging experiences for shoppers and drive footfall offline. The retail store organises events like designer meet and greets as well as themed shopping fairs. Owned by Purple Style Labs, the business is currently being operated by entrepreneur Abhishek Agarwal.