Synk, the upscale men's shirt brand, aims to fortify its footprint in South India, unveiling plans to launch 50 new stores in the next six months.
Focusing on Kerala and Tamil Nadu, where the brand currently operates 50 stores, CEO Abdul Latheef Irfan emphasizes Synk's commitment to quality and affordability, challenging the industry's price-quality disparity.
The brand, under Deluxe Group, advocates for paying for quality rather than the brand, aiming to redefine fashion standards.
Fashion icon Manish Malhotra marks a milestone by opening his first flagship store in Dubai's Fashion Avenue at the prestigious Dubai Mall.
Amidst global luxury brands, the palatial ivory store embodies Malhotra's modern-India aesthetic.
Taking to Instagram, he expressed the emotional realization of his dream to showcase Indian craftsmanship globally, making the Dubai store a symbol of Indian culture and warm hospitality.
16 December 2023, Mumbai
The BRICS+ Fashion Summit in Moscow buzzed with collaboration and creative exchange, and fashion's symbiotic relationship with cinema took center stage. The session, aptly titled "Celebrity Style on and Off the Screen," brought together a panel of international experts, including the dazzling Bollywood actress Pavleen Gujral.
Gujral's unique perspective added a vibrant splash to the discussion. Unlike other industries, Bollywood embraces the extravagant, weaving fantastical stories with costumes to match. "Exaggerated costumes are part of the DNA of Bollywood," she declared, highlighting the stark contrast between on-screen glamour and everyday reality. Each actor transforms into a larger-than-life persona, meticulously crafted by dedicated personal stylists who wield fashion as their magic wand.
Hype & hoopla
Beyond Bollywood's dazzling spectacle, the session delved deeper into the intricate partnership between fashion and cinema. Does cinema set trends or reflect them? Is it a marketing tool, a platform for communication, or an endless source of inspiration? These thought-provoking questions sparked lively exchanges among the panelists, showcasing the diverse perspectives of the global film and fashion landscape.
Through Pavleen Gujral's insights and the broader session, the BRICS+ Fashion Summit shed light on the undeniable power of fashion in shaping cinematic narratives and captivating audiences. Bollywood's flamboyant costumes, while far removed from everyday wear, are more than just eye candy; they serve as potent storytelling devices, amplifying emotions and immersing viewers in fantastical worlds.
Spotlight
This session served as a powerful reminder that fashion transcends mere trends; it weaves itself into the tapestry of storytelling, adding depth and dimension to the characters we love and the worlds we dream of.
Scintillating
From Hollywood's red carpets to Bollywood's extravagant sets, fashion continues to be a potent force, influencing and being influenced by the silver screen. The BRICS+ Summit brought this vibrant partnership to the forefront, offering a glimpse into the future of this captivating intermingling of creativity and commerce.
Fashion brand Language has launched a new collection of bags for women seeking elegance and functionality in every accessory. Blending premium materials with exquisite artistry, these bags in this collection are not just stylish but also convenient for use for the entire day.
The Valentina tote range of the collection features intricate textures, and precisely crafted woven details. The design on these bags is minimalistic yet refined. The bags’ attention to subtle details and organised compartments makes them a perfect companion to business meetings and weekend getaways likewise.
Offering a unique design of woven panel, the Aryana tote range features a sleek inner pouch pocket that makes it more functional for personal belongings,
The Jenny Sling Bag range has a cuboidal shape that epitomises minimalistic charm. The bag’s thickly padded woven exterior and adjustable leather sling make it both stylish and convenient at the same time.
The Romy mini bag range is designed in captivating cuboidal shapes. Its magnetic closure and leather strap redefine versatility.
The collection is available at Language’s exclusive brand outlets in Chennai, Hyderabad, Bengaluru, Kochi, Ludhiana, Kozhikode, Patiala and Bathinda.. Language is also present in more than 250 multi-brand outlets across the country.
16 December 2023, Mumbai
Recently concluded BRICS+ Fashion Summit's Business Program in Moscow delved into the transformative power of technology, with Indian expert Sunil Arora taking center stage. The focus: how these innovations can democratize the industry and open doors for emerging designers and brands.
The session, titled "Through the Metaverse: Blockchain, DAO, Web3 and other technologies democratizing the industry," tackled the question of harnessing new technologies for rapid advancement. Gone are the days when fashion was an exclusive club. Today, blockchain, Web3, and other emerging technologies are paving the way for a more inclusive and accessible future.
Detailing
Arora, Co-founder of Trace Network Labs and a veteran in digital transformation solutions for the fashion industry, challenged listeners to move beyond the "boring" conventions of traditional e-commerce. "What do you think is: how can consumers get out of the old boring scenario and turn to something more interesting?" he posed, urging the audience to embrace the exciting possibilities these new technologies offer.
From immersive metaverse experiences to decentralized ownership models, the discussions showcased the potential of technology to empower creators, reshape consumer engagement, and unlock new avenues for growth.
Inspiring platform
Beyond the insightful talks, the BRICS+ Fashion Summit offered a rich tapestry of events, from captivating fashion shows by international designers to a bustling B2B showroom connecting brands with buyers. It served as a powerful testament to the global reach and collaborative spirit of the fashion industry, with India playing a key role in shaping its future.
16 December 2023, Mumbai
The BRICS+ Fashion Summit in Moscow glittered with more than just couture. It was a stage for cultural exchange, and actress-entrepreneur Anusha Viswanathan's captivating talk unveiled the rich tapestry of Indian jewelry, weaving together heritage and innovation.
Viswanathan's personal story intertwined with the history of Indian adornment, a tradition passed down through generations, often along the maternal line. In a society where property ownership was restricted for women, these exquisite pieces became more than just ornaments; they were a silent currency, a tangible link to ancestry, and a symbol of strength and resilience.
"For me, jewelry was saved by my mother and grandmother," Viswanathan shared. "It's not just about the beauty; it's a legacy, a story whispered in every gemstone and intricate design."
This sentiment resonated with the global audience, highlighting the unique cultural significance of Indian jewelry beyond its dazzling facade. Gone are the days of viewing it solely through a prism of exoticism. Today, Indian jewelers are at the forefront of the industry, blending timeless traditions with contemporary sensibilities.
Nuanced View
Viswanathan's talk was just one facet of the summit's vibrant tapestry. From the Fashion Intensive workshops to the B2B Showroom bustling with international collaborations, the event fostered a spirit of inclusivity and creative exchange. The expansive Zaryadye Park, transformed into a platform for fashion, showcased the power of art and innovation to bridge cultures and redefine the future of fashion.
Anusha Viswanathan's journey through the Indian jewelry legacy served as a powerful reminder that fashion transcends trends; it's a thread woven through history, culture, and personal narratives. As the industry embraces the future, India's rich heritage continues to shine, adding a unique sparkle to the global fashion landscape.
07 December 2023, Mumbai
India's fashion arena is on fire, and here's the breakdown: The Economic Times forecasts that by 2028, a whopping 55 per cent of India's consumer base will be the youth – the crown jewel for the fashion industry. But, here’s the twist – Indian fashion brands are grappling with the challenge of winning over these discerning young consumers.
Rising incomes, a frenzy for Western trends, the e-commerce explosion, and a hunger for aspirational purchases have catapulted India into the global fashion limelight. It's not just a sourcing hub anymore; it's a beacon for fashion-forward consumers.
Data-point
As per The Financial Express, India's apparel market is a colossal $92 billion, notching up 7 per cent annual growth over the past decade. As per industry projections this colossal figure could double to $180 billion by 2030. Indeed, the fashion game in India isn't merely evolving; it's exploding.
Challenging competition, supply chains and skill gap
India's fashion battleground is teeming with both domestic and international heavyweights, cranking up competition to cutthroat levels. Thanks to globalization and the e-commerce frenzy, consumers have numerous choices, forcing brands to distinguish themselves through their uniqueness. To dominate the market, domestic labels must focus on quality, elevate customer experiences, and inject innovation into their DNA.
Of course, the lockdown was a stark wake-up call for India's fashion sector, revealing glaring vulnerabilities in the supply chain. From sourcing raw materials to navigating manufacturing and logistics challenges amidst lockdowns and travel restrictions, brands must fortify their supply chains with resilience and agility to weather future uncertainties.
Untold story
Beyond the glitz, the industry is grappling with a glaring workforce skills gap.
Many fashion graduates lack the real-world expertise demanded by this unforgiving market. And to move forward, brands must invest strategically in talent development, foster mentorship programs, and forge robust collaborations with educational institutions.
It's time to sharpen the industry's competitive edge, ensuring it's not just surviving but thriving in a landscape that demands adaptability and skill mastery.
E-commerce, overseas markets high-growth potentials
To surpass the growing presence of global high-street brands venturing beyond India's Tier I cities, domestic labels can leverage the country's flourishing e-commerce landscape. The projected CAGR of 20 per cent, reaching approximately $99 billion by the end of 2024, offers Indian brands the opportunity for extensive outreach.
Many fashion brands have already made significant strides in exporting, catering not only to the fashion needs of the Indian diaspora but also a broader international consumer base. The allure lies in quality, craftsmanship, and diverse patterns and techniques that characterize Indian fashion.
Sustainability is no longer a choice; With rising emphasis on sustainable and ethical fashion, it becomes imperative for brands to prioritize quality, design, and innovation, aligning themselves with international standards and regulations.
In response to both global regulations and consumer preferences for sustainable lifestyles, Indian brands are actively investing in sustainability initiatives. This marks a strategic move towards meeting governmental regulations while embracing environmentally conscious practices
Athleisure, women’s and kid’s wear big-ticket items
As per Statista, the global market research firm, the athleisure sub-segment in the fashion industry is poised to reach nearly $5 billion by 2024 in India. Footwear is identified as the dominant component within the athleisure category.
Moreover, rapid growth is expected in two other sub-segments: women's wear and kid’s wear. A recent Wazir Advisors report underscores children's wear segment, projecting a robust Compound Annual Growth Rate (CAGR) of 13 per cent until 2024-25.
Indeed, the Indian fashion sector is undergoing notable shifts, both domestically and internationally. Brands are strategically positioning themselves to leverage diverse growth opportunities, showcasing a proactive approach in navigating the evolving market dynamics.
16 December 2023, Mumbai
Moscow's Zaryadye Park hummed with the rhythm of saris and the clink of champagne flutes as the BRICS+ Fashion Summit unfolded. Amidst the dazzling displays and high-octane runway shows, a quieter session ignited a spark of intrigue: "Reverse Pitch: Country Expert Session. India." This wasn't just a panel discussion; it was a masterclass in cracking the vibrant, yet enigmatic, code of Indian fashion.
Outlines
Dr. Gulbash Duggal, an expert in Indian fashion education, set the stage with a disarmingly simple truth: "We are a love-loving people." This wasn't just sentimentality; it was a business mantra. For Dr. Duggal, Indian fashion thrives on emotional connections, not just trends. "We fall in love with clothes," she declared, hinting at a market driven by passion, not fickle fads.
Akashdeep Singh, the shrewd strategist, picked up the thread. "Marketplaces," he declared, "are your gateway to India." Choupette, a trusted name in Indian e-commerce, was just one example. He challenged the audience: "Working with India isn't a question of 'if,' it's a question of 'what will you leave behind?'" A subtle shift from risk to opportunity, it was a call to action for fashion pioneers.
Sameep Shastri, the visionary, then painted a larger canvas. He urged BRICS+ nations to pool their strengths, each state contributing its unique skills and industries. "Together," he asserted, "we can create sustainable products that stand the test of time." This wasn't just about fashion; it was a blueprint for a future built on collaboration, not competition.
DFU Publications connect
Moderated by the ever-effervescent Sanjay Chawla, founder of DFU Publications and FashionatingWorld, the session crackled with insights. He concluded with a bold proclamation: "The last four decades belonged to China. The next three belong to India." It wasn't just a prediction; it was a challenge, an invitation to join the Indian fashion revolution.
From Dr. Duggal's emotional intelligence to Akashdeep Singh's strategic pragmatism and Sameep Shastri's visionary spirit, the "Reverse Pitch" wasn't just about India; it was a lesson in understanding the human element that drives fashion. It was a reminder that in the kaleidoscope of the BRICS+ world, India's vibrant colors are waiting to be embraced, not just admired.
16 December 2023, Mumbai
Preface
The future of fashion glittered with tech-powered possibilities at the BRICS+ Fashion Summit in Moscow, and Indian industry leader Rajesh Masand stood at the forefront.
Day three of the Business Program delved into the transformative impact of technology, with Masand, President of the Clothing Manufacturers Association of India, offering his insights on how innovation can reshape the industry for brands, consumers, and even entire countries.
Transformative
The session, aptly titled "The Future is Here: How Technology Transforms the Fashion Industry," brought together a global panel of experts to explore how technology is changing the game. Masand, alongside luminaries like Olivia Merquior (Brazil Immersive Fashion Week) and Nana Tamakloe (Accra Fashion Week), tackled crucial questions about scaling, adaptation, and navigating the ever-evolving landscape.
At the heart of Masand's message was the need for seamless technology integration. He championed "automation, AI, and data analytics" as the "three pillars of scaling up," urging brands to embrace these tools for operational efficiency and growth. His call for utilizing 3D technologies further emphasized the potential for innovation in design and production processes.
Strond India voice
Masand's participation was just one facet of the summit's diverse tapestry.
Over 30 Indian delegates actively shaped the discussions, including designers, educators, and tech pioneers. From captivating fashion shows to bustling B2B showrooms, the event pulsed with a spirit of collaboration and the promise of a tech-driven future.
With Masand's insights echoing in the air, the BRICS+ Fashion Summit underscored the immense potential of technology to democratize the fashion industry, empower creators, and rewrite the rules of engagement for brands and consumers worldwide.
08 December 2023, Mumbai
As part of the Brics + Fashion Summit 2023, menswear label Khanijo took the spotlight with a runway show in Moscow, Russia, presenting a diverse collection of 10 menswear styles. Hosted by the Fashion Design Council of India, the event had a central theme of promoting sustainable fashion globally, featuring numerous fashion shows and seminars.
Outlines
The showcased styles exemplified sustainable luxury, highlighting Khanijo's collaborative efforts with different clusters in India. The use of eco-friendly materials such as hemp, bamboo, silk, and wool underscored the brand's commitment to environmentally conscious fashion practices.
Rich heritage
In a nod to India's rich cultural heritage and the sustainable fashion movement, Khanijo also unveiled a range of khadi garments. This collection aimed to emphasize the significance of handloom in Indian culture, offering a spectrum of garments ranging from classic and wearable to bold and experimental.
The runway show saw the participation of notable celebrities, including Ritesh Kumar, Naushad Ali, and Shruti Sancheti, adding a touch of star power to the event.
