27 July 2023, Mumbai

The Textiles Secretary, Rachna Shah, announces the launch of 'INDIAsize,' a groundbreaking project aimed at creating standardized measurements to cater to Indian body types, addressing fitting issues with current international sizes.

Revolutionize clothing

The Textiles Ministry plans to offer better-fitted clothing options for Indian consumers, who often face challenges due to the use of US or UK measurements by international and domestic brands.

The initiative will collect data from over 25,000 individuals using 3D whole-body scanning technology to develop a comprehensive body-size chart.

Fit for Indians

This move is expected to bridge the disparities between the demand and supply of well-fitted garments and boost the technical textiles segment in India.

Sectoral

Additionally, the study's implications extend beyond apparel, benefiting various sectors like automotive, aerospace, fitness, art, and gaming by facilitating the creation of ergonomically designed products tailored to the Indian population.

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06 July  2023, Mumbai

Asics, the renowned Japanese sports brand, has announced the appointment of Bollywood actor Shraddha Kapoor as its brand ambassador for the Indian market.

Influential presence to promote

Kapoor will take on the role of endorsing Asics' footwear and women's sportswear segment, aiming to strengthen the brand's market presence and broaden its appeal among female fitness enthusiasts nationwide.

Inspiring a holistic lifestyle

Rajat Khurana, the managing director at Asics India, expressed enthusiasm for the association, stating that Kapoor's substantial fan base and influential presence make her the perfect ambassador to inspire and educate people about nurturing a healthy mind and body.

Kapoor herself is excited about the collaboration, as Asics India aligns perfectly with her beliefs in promoting a healthy lifestyle.

Expanding its reach

Currently, Asics operates 88 stores in India, in addition to its online presence on various e-commerce platforms.

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Renowned fashion designer Rahul Mishra will take center stage as the grand finale designer at the India Couture Week.

Organized jointly by the Fashion Design Council of India (FDCI) and Hyundai Motor India, the prestigious event will run from July 25 to August 2 at the Taj Palace Hotel.

Fusion of technology & traditional craftsmanship

Mishra's collection, themed "We The People," focuses on empowering artisans and celebrating Indian culture through sustainable initiatives.

Partnering with Hyundai, the showcase merges cutting-edge technology with traditional values, envisioning a future of simpler, eco-conscious living.

Outlines

The India Couture Week will also feature 16 artistic showcases by esteemed designers, including Anamika Khanna, Tarun Tahiliani, and Gaurav Gupta, among others.

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10 July 2023, Mumbai

Aims to expand the reach and prestige; FDCI has joined forces with Reliance Brands to enhance and broaden the influence of the India Couture Week.

Sunil Sethi, the chairman of FDCI, expressed his excitement about the collaboration, stating that their partnership continues to strengthen, and they anticipate the valuable contributions it will make to the event's growth.

Uniting to amplify the showcase

Sethi aims to elevate the India Couture Week to a level comparable to prestigious international showcases. Jaspreet Chandok, the group vice president of Reliance Brands, emphasized their commitment to advancing the Indian designer fashion industry.

Fashion extravaganza

They aspire to set global standards in terms of presentation, appeal, and visibility, underscoring the significance of this collaboration. Taking place in the capital city from July 25 to August 2, the 16th edition of the India Couture Week will feature participation from renowned Indian designers.

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05 July  2023, Mumbai

Renowned global sports footwear and apparel brand, Reebok, achieves a remarkable milestone with the launch of its latest store in Lucknow, India.

The inauguration ceremony was graced by Malaika Arora, the iconic Bollywood actress, and revered fitness icon, embodying the essence of fitness and style that Reebok represents.

Momentous occasion

The opening of this highly anticipated exclusive outlet marks a truly unforgettable occasion. Under the stewardship of Aditya Birla Fashion and Retail Limited, Reebok's expansion in India gains momentum with the launch of this exceptional store catering to the escalating demand for quality sportswear in Lucknow.

Showcasing an array of range

The contemporary and inviting design of the new store showcases Reebok's signature collections, including the Running, Training, Walking, and Lifestyle categories.

With an extensive selection of high-performance athletic footwear, fashionable activewear, and essential accessories, the store promises an immersive shopping experience to enhance customers' fitness journeys.

Adds glamour to the ’Grand Opening Event’

Management expressed delight at the grand opening, emphasizing the brand's dedication to providing exceptional sports and fitness experiences.

The presence of fitness icon Malaika Arora at the event is expected to resonate with customers, inspiring them to reach new heights.

Consolidation

As Reebok strengthens its presence in the Indian retail market, this strategic expansion reinforces its commitment to delivering the highest quality athletic footwear, apparel, and accessories to India's thriving youth.

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