23 March 2023, Mumbai

Myntra, one of India's leading fashion and lifestyle destinations, has teamed up with UK-based boohooMAN to bring its streetwear-inspired clothing to the Indian market.

BoohooMAN's offerings include graphic T-shirts, hoodies, track pants, and cargo joggers, catering to customers seeking a laid-back, casual vibe. The brand's clothes will be available on Myntra's Online Brand Store and priced from Rs 2,000.

BoohooMAN is a streetwear brand, its presence in India is aimed at empowering a social media-inspired, trend-first generation to look and feel confident every day. BoohooMAN is present in 15+ countries, with the USA and the UK being major fashion hubs for the brand.

Streetwear, as a category, has been popular since the 1980s, and is characterized by comfortable, casual clothing inspired by sub-culture communities such as skateboarding, surfing, and hip-hop.

According to an industry report, the streetwear segment is worth $185 billion in sales globally, and it is gaining steady traction in India as well, with the country capturing a sizable community experimenting with street styles and looks. The men's fashion industry has shifted focus from casual wear to streetwear, mirroring the women's wear trend and driving demand for the category.

India, being one of the fastest-growing online men’s fashion destinations in the world, boohooMAN is poised to disrupt the Indian market that is rife with opportunities.

Myntra, the online retailer, launched in 2016, is known for its collaborations with celebrities to create cutting-edge fashion for men, and it will offer more than 600 styles on its platform.

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17 March 2023, Mumbai 

Lavie, the popular handbag brand, has opened a brand new store in Lucknow's bustling Lulu Mall. The store showcases Lavie's entire line of stylish and vibrant handbags, wallets, and pochettes, making it a one-stop-shop for all fashion-conscious women.

The store's eye-catching magenta storefront, adorned with the brand's name in glistening white, is hard to miss. Inside, the walls are adorned with handbags of all shapes and sizes, creating an eclectic atmosphere. A central island displays Lavie's best-selling designs, making it easy for customers to browse and find their perfect bag.

Lavie offers a wide range of handbags suitable for everyday use and special occasions. The new store boasts some of Lavie's most noteworthy designs, such as quilted shoulder bags with chain straps, satin clutch bags, and workwear-style backpacks in various leather colors and styles. The brand's products are priced mid-range, making them accessible to a broad customer base, with a primary focus on millennials.

Lavie has its headquarters in Mumbai and retails its products across India through both physical stores and its dedicated e-commerce platform.

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03 March 2023, Mumbai 

The upcoming Lakme Fashion Week in partnership with FDCI is set to commence its first edition of 2023 at Jio World Garden in Mumbai's Bandra Kurla Complex. The four-day beauty and fashion extravaganza will begin on Thursday, March 9, with Sustainable Fashion Day and will end on Sunday, March 12, with the Lakme Grand Finale.

Lakme Fashion Week x FDCI is the most premium fashion event in the country, featuring a mix of new, emerging, and established talent across the industry to showcase world-class beauty and fashion.

The platform will continue its tradition of offering two showcase areas for designers to bring their designs to life: the Runway and the Atelier. In addition, the Central Avenue will host captivating conversations. The FDCI Showroom will attract buyers from across the globe, helping design talent explore business avenues and opportunities.

All showcases will be live-streamed on Jio TV, Voot, and LFW and FDCI social media channels to reach a widespread Indian and global fashion audience.

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22 March 2023, Mumbai 

The World Designing Forum is set to host the ‘World Fashion Designer Conclave’ in Panaji, Goa, from July 1 to 2.

The event seeks to showcase the work of emerging and established fashion designers from across India, and applications for participation are currently being accepted.

The organisers are looking for emerging designers with three to six years of experience, as well as established designers with over seven years of experience. The conclave is aimed at highlighting innovative designs and upcoming trends, while providing networking and business development opportunities for professionals in the fashion industry.

In addition to the conclave, the World Designing Forum also hosts the ‘National Designer Awards’, an annual award show that recognises Indian design talent. The upcoming edition of the event is scheduled for December 2023, and is expected to feature 200 designers.

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14 March 2023, Mumbai

French fashion retailer Kiabi has expressed its intentions to enter the Indian market and is currently scouting for locations to set up its stores in major metro cities.

Kiabi had initially planned to enter the Indian market before the pandemic struck, but the process was put on hold due to the global health crisis. The retailer is considering opening large format stores to showcase its entire product range.

The Indian market presents a significant growth opportunity for apparel retailers, particularly with the rising middle class and increased demand for branded fashion. The growing popularity of western wear across the country makes it an attractive destination for international clothing brands.

Kiabi currently operates in around 15 countries and is owned by the Association Familiale Mulliez, which also runs several other retail brands such as sportswear business Decathlon and supermarket chain Auchan.

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02 March 2023, Mumbai 

Bestseller India has launched with a grand celebration event, multi-brand store in Vaishali Nagar, Jaipur, housing company’s all brands. It houses a variety of marquee brands, including Vero Moda, Jack & Jones, Only, Selected Homme, Indiffusion and others.

The new store promises to be a landmark fashion destination that will set a benchmark in the retail landscape of Jaipur. It offers immersive in-store shopping experiences and caters to a new generation of fashion-conscious consumers and style enthusiasts.

The store is located across two floors, with a larger-than-life façade screen at the front. The store features minimalistic visuals and indoor foliage, creating a unique persona for each brand. It also provides technology and services that enhance the in-store experience for modern, tech-savvy consumers.

Bestseller India's CEO and Country Head, Vineet Gautam, expressed his pride in the new store and Jaipur's warm reception to all of the company's brands. The company aims to provide a great shopping experience for the city's residents and make the new store a one-stop shopping destination.

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20 March 2023, Mumbai 

Jaypore, a leading artisanal lifestyle brand from Aditya Birla Fashion Retail and Lifestyle (ABFRL), launched The Fabric of India campaign to celebrate Spring-Summer 23 and the rich and diverse crafts of India.

The campaign highlights traditional crafts such as Gota patti, Silk Handloom, and Tribal Silver Jewelry, among others, with eminent personalities like Shefali Shah and Kalki Koechlin applauding the regal crafts.

The brand's Spring-Summer collection, Basant, features timeless crafts such as chikankari, block-print, hand embroidery, and more, available in apparel, home decor, jewelry, and accessories.

Jaypore believes the campaign celebrates India's artisanal heritage and modernizes it. The campaign showcases craft stories exquisitely designed across apparels, jewelry, and home decor.

The Spring-Summer collection is available in stores across Delhi, Mumbai, Bengaluru, Lucknow, Pune, Ahmedabad, Trivandrum, and Kochi

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09 March 2023, Mumbai 

Lakmé, the popular makeup brand, has partnered with designer Tarun Tahiliani for a fashion showcase during the upcoming edition of Lakmé Fashion Week in Partnership with FDCI.

The event will feature the launch of new makeup products and Tahiliani’s latest collection of lavish attire. The brand is eager to work alongside Tahiliani, a fashion icon, to showcase the new range and create a fashion and beauty spectacle. The event will take place in Mumbai on day two of the fashion week.

Tahiliani’s latest collection is inspired by the essence of water and is designed to complement Lakmé’s new product launches. The collection, named ‘Sheer Drama,’ reflects the global and nomadic Indian styling with a strong emphasis on being oneself and exuding cool, sheer elegance from fashion to makeup.

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01 March 2023, Mumbai 

On World Tailor’s Day, Siyaram, a prominent textile brand in men’s fashion, announced an initiative to show appreciation and support for the thousands of tailors in India.

The company is conducting free upskilling workshops and sessions in different cities to help tailors gain formal training in upgrading their skills for consistency. These training sessions focus on imparting knowledge about taking measurements, drafting patterns, staying updated on the developments in the fashion industry and the garment trade, and providing international bespoke tailoring tips to be at par with expert tailors.

Siyaram aims to help the profession of tailoring be as respected as any other profession in society by providing world-class training to over 50,000 tailors across the country through online and offline mediums in the coming months.

The company has already conducted training sessions in 7-8 towns, and over 1500 tailors have completed their training. These sessions are highly focused on enriching the craft of tailoring and imparting the skills required to sustain the tailoring trade and upgrade the lifestyle of the artists involved in the trade.

Tailors who have completed the training sessions, expressed their appreciation for the initiative. Most tailors in India have never taken any formal training in tailoring and had to take up this work out of no choice and other opportunities. After completing the training sessions, tailors feel much more confident and ready to bring a boost to his tailoring business. The overall response to the initiative has been extremely welcoming, and more and more tailors are waiting to benefit from this initiative.

Siyaram plans to establish an online library and help desk to help tailors whenever they are in trouble with odd sizes and special fabrics so that their queries could be addressed, and they get proper technical support in drafting and handling fabric.

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