Direct-to-consumer (D2C) brand Beyoung aims to expand its presence by setting up physical stores across India in the next three years.
These stores will complement the brand’s existing online platform and provide a seamless shopping experience. Extending beyond India, the brand aims to establish a global presence, says ShivamSoni, Founder.
Founded in 2018, the startup Beyoungclaims to have delivered over 20 lakh online orders. The company recently announced accelerating its offline expansion by 300 stores across India and growing GMV two-fold to Rs 650 crore by 2027
To cater to diverse target audiences with varying buying power across regions, brands need to adapt products and marketing to different regional preferences and cultures, adds Soni.
To solve these problems, Beyoung leverages technology and data-driven marketing campaigns. This technology analysises behavioral patterns and channel efforts toward solving the audiences issues.
Since its inception, Beyoung has shown significant growth and achieved notable milestones. The brand has built a robust customer base of 5 million, underscoring the strong demand and enhanced engagement with it.
