Flipkart to launch Thrasio-style venture for lifestyle brands

Rishi Vasudev, ex-CEO, Flipkart Fashion is launching a new Thrasio-style venture, which will acquire lifestyle brands and help them build and grow online. Known as Goat Brands Labs, the new venture will attract $20 million funds from Tiger Global. Venture capital firm Mayfield Fund and Flipkart's venture funds will also support the new venture that currently focuses on lifestyle brands only.

India’s largest Thrasio-style investment venture is being launched by Firstcry. The kid’s wear e-tailer will launch this venture with $75 million investment from Japan’s SoftBank Group Corp, TPG Capital, ChrysCapital and Premji Invest, Ananth Naryan, Former CEO, Myntra also plans to launch his venture in the same space and is finalizing a fundraise. Accel, Falcon Edge and Norwest Venture Partners have committed $25 million to the venture.