Myntra End of Reason Sale (EORS) to run for extended period this July

The 14th edition of Myntra’s End of Reason Sale (EORS) will be held for an extended period of six days from July 03.

The EORS will be the first big fashion sale event this year after the second wave of COVID-19 hit the country, the Walmart-led company is looking to cater to 50 million visitors over the six day period. The event will connect consumers with 3,000 brands, it is also giving a push to local artisans with more that 10,000 artisans participating this year, giving a push to made in India handloom products.

Traffic to the platform during the six day period is expected to rise by about 75 per cent over the previous edition of the sale held in June last year, with a projection of over three times demand over business as usual. Myntra expects around 800,000 concurrent visitors at peak and up to 12,000 orders per minute. Overall the company is expecting to sell over 15 million items from six million orders, 40 per cent of which is likely to be delivered to tier 2 cities and beyond. The Bengaluru-based company had sold 10 million items during last June’s event.