03 February 2025, Mumbai
Apparel and accessories brand Newme has boosted its store count by opening an exclusive brand outlet in Gurgaon. Located in the city's Airia Mall, the store houses a wide array of youthful western wear for women with a striking pink interior.
Housing both casual and party wear for women along with a range of trend-driven separates and denim as well as occasion wear, the store launched a wide collection of pink and love-themed clothing for the upcoming Valentine’s day on February 14, 2025.
In October last year, the brand announced its plans to open between 15 and 20 new brick-and-mortar stores in the remainder of FY 2025. It aims to expand its customer-base through this expansion besides launching new markets. The brand is also expanding its online operations and launched 90 minute e-commerce deliveries in select Delhi NCR region in September 2024.
Launched as a women’s apparel brand in 2022 by entrepreneurs Sumit Jasoria, Vinod Naik, Shivam Tripathi, and Himanshu Chaudhary in 2022, Newme introduces new, trend-driven products on a weekly basis. The brand plans to reach over 500 million Gen Z consumers across India and Southeast Asia by making fashion accessible and affordable to young people.
