Savvyy launches French lingerie brand Chantelle in India

10 September 2024, Mumbai

Expanding its premium lingerie collection, multi-brand innerwear retailer Savvyy has launched the renowned French brand Chantelle to the Indian market. Known for its classic styles and high-quality briefs and brands, Chantelle offers a wide range of sizes through Savvyy’s retail channels.

Highlighting its commitment to deliver a personalised and empowering shopping experience, Chantelle endorses the ‘women for women’ concept by hiring a predominately female workforce. This helps the brand provide an intimate and personalised service, including professional bra fitting services to customers.

Savvyy’s retail network features over 100 Indian and international innerwear brands, including Enamor, Amante, Sabina, Triumph, and Wacoal, making it one of the leading multi-brand innerwear retailers in the country. Several of its stores are touted as the largest multi-brand bra stores in their respective states. In addition to its lingerie offerings, Savvyy also sells nightwear, athleisure, shapewear, swimwear, sportswear, and has a men’s segment.

Since its launch in 2018, Savvyy has grown through both physical stores and its direct-to-customer e-commerce platform. The business is currently seeking franchise partners to open Savvyy stores, with store sizes ranging from 700 to 1,200 sq ft. These franchisees are required to make an initial investment between Rs 25 lakh and Rs 50 lakh, as per the company’s website.

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