Women’s cricketer Yastika Bhatia named brand ambassador by Skechers
11 September 2024, Mumbai
Women’s cricket player Yastika Bhatia has been named as new brand ambassador by footwear brand Skechers. Bhatia will endorse the brand’s ‘Performance’ category in India. She will feature in all media campaigns for the brand’s Performance and Lifestyle collections and play in Skechers cricket boots that are set to retail in India from Sep30, 2024 onwards.
Skechers believes, supporting women’s cricket will help the brand expand its presence in India. According to Rahul Vira, CEO, Skechers Asia, Bhatia’s partnership with Skechers reflects the brand’s commitment to being a leading sportswear label in India.
Bhatia’s talent, dedication and positive attitude align perfectly with the brand’s mission to partner with dynamic and inspiring athletes who embody the spirit of perseverance and excellence, he says. Her energy and dedication to cricket align perfectly with the brand’s values and help it push the boundaries of growth in sportswear, Vira adds.
Bhatia joins a diverse group of athletes who compete in Skechers footwear including Indian footballer Sunil Chhetri and cricketer Ishan Kishan. As the first female cricket player set to compete in Skechers cricket boots, Bhatia will showcase their performance features and increase brand awareness amongst new demographics.
