22 May, Mumbai 2025
Surat-based men’s innerwear and loungewear brand Xyxx reported Rs 131 crore in revenue for FY24, a sharp rise from Rs 6 crore in FY19.
Founded in 2017 by Yogesh Kabra, the brand sold 90 lakh underwear last year, backed by product innovation and a strong omni-channel strategy.
Xyxx stands out with features like odour control and moisture-wicking, using fabrics like Tencel Modal for superior comfort.
With a presence in 70 cities and over 10,000 retail outlets, it has also expanded into loungewear and athleisure.
Xyxx now aims to grow as a complete men’s lifestyle brand and scale up marketing efforts nationwide.
