12 September 2024, Mumbai
India with its vast population of over 1.4 billion people and diverse culture, languages et al also has anther diversity and that entails body shapes and sizes that vary significantly across regions. Therefore, finding clothes that fit perfectly has long been a challenge. The frustration of ill-fitting garments, the hassle of endless alterations, and the disappointment of online shopping mishaps are all too familiar experiences for Indian consumers. But now, a groundbreaking project is looking to change this narrative – the 'IndiaSize' project.
The scope of IndiaSize project
IndiaSize is an ambitious national sizing survey aimed at creating a comprehensive database of Indian body measurements. This massive undertaking involves collecting anthropometric data from a representative sample of the Indian population, spanning different age groups, genders, and geographical regions. The project will utilize 3D body scanners to capture precise measurements, ensuring accuracy and reliability. As Rahul Mehta, Chief Mentor of Clothing Manufacturers Association of India (CMAI) points out, the IndiaSize project is a game-changer for the Indian apparel industry. It will help us create clothes that fit our customers perfectly, leading to increased satisfaction and loyalty.
The data collected will be analyzed to develop a standardized size chart that reflects the true diversity of Indian body shapes. This standardized size chart will serve as a benchmark for the apparel industry, enabling manufacturers and retailers to produce clothes that cater to the specific needs of the Indian market.
IndiaSize impact on apparel industry
The impact of IndiaSize on the Indian apparel industry is expected to be transformative.
• Improved fit and reduced returns: According to a study by the National Institute of Fashion Technology (NIFT), the average return rate for apparel in India is 20-30 per cent, primarily due to sizing issues. IndiaSize has the potential to significantly reduce this figure. By providing accurate size charts, IndiaSize will empower consumers to make informed choices, leading to better-fitting clothes and reduced returns. This will not only enhance customer satisfaction but also minimize the environmental impact of the apparel industry.
• Enhanced efficiency and cost savings: Manufacturers and retailers will benefit from the standardized size chart by optimizing their production processes and inventory management. This will result in enhanced efficiency and cost savings, ultimately benefiting both businesses and consumers. In fact, a pilot study conducted in Delhi and Mumbai using 3D body scanners had revealed significant variations in body measurements compared to existing size charts. This highlights the urgent need for a standardized sizing system.
• Boost to domestic manufacturing: The availability of accurate size data will encourage domestic manufacturers to cater to the Indian market, reducing reliance on imported garments and boosting the 'Make in India' initiative.
• Enhanced global competitiveness: With standardized sizing, Indian apparel brands can confidently enter the global market, offering products that meet international standards and cater to diverse body shapes.
Indee, the IndiaSize project is a visionary initiative that has the potential to transform the Indian apparel industry. By creating a sizing system that truly reflects the Indian population, it will empower consumers, optimize inventory, boost sales, and enhance the competitiveness of Indian apparel brands. The project's success will depend on the active participation of industry stakeholders and the widespread adoption of the new size chart. If implemented effectively, IndiaSize could usher in a new era of fit and fashion in India.
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