Turtle Clothing, a prominent West Bengal-based menswear brand, celebrates over 30 years of growth, primarily targeting men aged 22-45 across Tier-I, II, III cities in India. The brand has established a robust retail presence with over 168 exclusive stores and more than 1,500 multi-brand outlets and 1,300 large-format stores across 400 cities.
In FY23, Turtle reported 85 per cent year-on-year increase in total operating income, reaching Rs 404.19 crore, up from Rs 217.94 crore in FY22. This rise is attributed to increased sales volume from new showroom openings and higher demand post- pandemic. Turtle offers a diverse range of affordable menswear, including shirts, trousers, T-shirts, and denim.
To enhance its production capabilities, Turtle plans to increase sourcing from Bangladesh, leveraging its geographical proximity to the country. The Bangladeshi garment industry excels in producing essential items like shirts and T-shirts, aligning with Turtle's key product lines. As the brand continues to expand, increased sourcing is expected to support future growth while maintaining competitive pricing against established foreign brands in the Indian market.
