14 August 2023, Mumbai

Good Earth, the renowned brand known for its fashion, homeware, and lifestyle products, has introduced an exclusive in-house women's clothing line named Titli.

Features a ‘Vibrant Palette of Jewel’

This premium label reimagines silk as a versatile and timeless fabric suitable for everyday wear. Titli's inaugural collection showcases an array of jewel-toned silk separates, including tunics, matching sets, and fusion-style ensembles, all boasting a vibrant and rich color palette.

The contemporary designs employ clever use of dual colors, often incorporating checked patterns to introduce a captivating blend of hues.

Tone Silk

The silk textiles are artfully crinkled, adding a subtle yet distinctive texture to the striking color combinations. With the launch of Titli, Good Earth seeks to redefine silk from being exclusively reserved for special occasions to becoming a staple for daily dressing.

An array; The debut range encompasses a variety of ethnic essentials like kurtas and kaftans, alongside jackets, skirts, kimonos, and trousers.

The collection further showcases its diversity through an assortment of printed scarves. Titli's collection is now accessible both online and in Good Earth's brick-and-mortar stores, inviting fashion enthusiasts to explore and embrace the allure of silk for all occasions.

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21 August 2023, Mumbai

Noel Tata's company, Tata Trent, has introduced the traditional Indian attire brand "Samoh," poised to rival Manyavar and Isha Ambani's Reliance Trends.

An affordable collection of premium occasion wear

Samoh embodies classic and contemporary elegance, offering an affordable collection of premium occasion wear. Its inaugural store in Hazratganj, Lucknow, inaugurates the brand's national expansion.

Samoh seamlessly intertwines tradition with modernity exuding a touch of luxury and sophistication for life's significant moments."

A Challenge to Manyavar and Reliance Trends

This initiative, led by Ratan Tata's sibling, will notably challenge the dominion of Manyavar and Reliance Trends in the traditional attire sector. Despite the Tata Group's existing clothing brands, the launch of Samoh showcases an innovative direction.

Tata Trent: A portfolio of retail brands

Established in 1998, Tata Trent boasts Westside, Trent Hypermarket, Landmark Stores, and Zudio within its portfolio.

Samoh: Aspiring to be a leader in the traditional attire market

In a realm dominated by Manyavar and Fabindia for festive and ceremonial attire, Noel Tata envisions Samoh ascending to a paramount position.

Tata Trent's current annual revenue exceeds Rs 2000 crore. Additionally, Reliance's significant investment in luxury designer Manish Malhotra underscores their commitment to fashion.

Samoh is a new player to watch out for in the traditional attire market. With its affordable prices, stylish designs, and commitment to quality, Samoh has the potential to become a significant player in the industry.

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12 August 2023, Mumbai

Puma India has signed up promising young actor Shanaya Kapoor as its new brand ambassador, in a bid to connect with the Gen Z audience in India.

Kapoor is a popular figure on social media with over 1.8 million followers, and is set to make her debut in two major Indian film productions this year.

Great connect

Puma believes that Kapoor's image and personality will resonate well with Gen Z consumers.

As part of the association, Kapoor will front Puma's athleisure and performance wear lines, and will also be featured in a number of marketing campaigns for the brand.

Puma India is hoping that the association with Kapoor will help it to tap into the growing influence of Gen Z consumers in India.

Youthful

Gen Z is a major driver of growth in the Indian retail market, and Puma is looking to position itself as a brand of choice for this important demographic.

Celebs; In addition to Kapoor, Puma India also has a number of other brand ambassadors, including Kareena Kapoor Khan, Anushka Sharma, and Harmanpreet Kaur.

The brand is known for its association with celebrities and sports stars, and it is hoped that this strategy will continue to resonate with consumers in India.

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17 August 2023, Mumbai

CAG audit finds

The Comptroller and Auditor General of India (CAG) has raised concerns about the operational status of the Khadi and Village Industries Commission (KVIC), indicating that only 18 out of the 92 departmental trading units are currently active.

The audit focused on evaluating the performance of the 18 active units and their supply chain management during the period from 2017-18 to 2020-21. It also conducted a comprehensive review of 25 non-operational departmental trading units to ascertain the underlying reasons for their closure and the subsequent impacts.

Nuances

The report highlighted that the KVIC has not conducted any analysis to identify the factors contributing to the closure of these units. It also noted that more proactive efforts by the KVIC could have potentially averted the shutdown of these units.

The report also noted that two departmental trading units were identified as having the potential for generating revenue through unauthorized sales of Khadi products by private entities.

'Vocal for Local'

This indicated a potential avenue for revenue generation through these departmental trading units.

The findings of the CAG audit come at a significant juncture when the government has been actively promoting indigenous products through initiatives like 'Vocal for Local', 'Khadi for Nation', and 'Khadi for Fashion'.

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14 August 2023, Mumbai

The luxury apparel segment has managed to keep its head above troubled waters as the global premium markets slowly bounce back after two troublesome pandemic years.

While brands strive at retaining their original brand values and authenticity to keep customer loyalty, the New Age consumers are making purchases that reflect well on them along with new expectations that the Covid years have brought about.

Insights

A recent Market Research Future report has highlighted the market will achieve $139.2 billion in 2030 at a 3.23 percent CAGR by 2023-30.

The increased use of e-commerce has given a boost to sales with luxury clothing brands working with renowned designers to create small exclusive collections that are not readily available to the general public.

The apparel segment among all others will lead the global luxury market while the Gen X consumer group and women as per gender will spearhead the market over the forecast period. By distribution channel, offline will once again command the market as newer and bigger stores with a feel-good experience sprout up in major metros.

It’s a very long road from top luxe brands

With Louis Vuitton being the first international premium luxury brand to arrive way back in 2002, hundreds of global fashion players have now entered making it the fastest-growing market in the global luxury segment.

Datapoints; As per Euromonitor International estimates, the Indian market will be worth $8.5 billion in 2023, having increased by an impressive $2.5 billion in 2021, although this complex premium market requires a deep knowledge of local culture to navigate choppy waters. India’s luxury consumption, actually surged during 2020 and 2021 due to the closure of international travel, forcing rich Indians to buy locally.

However, even after travel curbs were lifted, the market is showing signs of sustained demand.

Arriving

India’s largest player in the luxury market is Reliance Brands (RBL) which has partnerships with over 60 brands, including Tiffany, Burberry, and Giorgio Armani along with investments in homegrown luxury brands such as Manish Malhotra, Ritu Kumar, and Abu Jani-Sandeep Khosla.

In fact, several global luxury companies are now introducing their latest global catwalk collections in the country and special India-only editions. They include big LVMH and Aditya Birla-owned multi-brand outlet, The Collective, among others.

Meanwhile, the lucrative wedding market too has shown significant growth, and luxury fashion houses such as Purple Style Labs founded by Abhishek Agarwal, which operates Pernia’s Pop-Up Shop and Wendell Rodricks, have estimated India’s current luxury industry at Rs 10,000-12,000 crore, where the wedding collection segment is worth Rs 7,000-8,000 crore distributed among almost 1,000 designers and premium brands.

Drivers of the red carpet road ahead

However, for many luxury brands, India has remained only about two-three EBOs located only in major Tier I cities that focus on customer attention locally rather than waiting for Indians to travel abroad to make their exclusive purchases.

Analysts remain in hope that India could well be the next China if this sustainability in the luxury segment continues.

Emerging technologies

Premium consumers need savvy brands that use digitally enhanced retail, digital tech, and AI to create relevance, foster loyalty, and ultimately boost their bottom line as well as cater to the specific needs of each of their valued customers

As global pressure grows to make the fashion industry more circular, premium  retailers and brands need to focus on adapting their distribution and retail strategies in post-pandemic years by encouraging repairing, promoting recycling, and facilitating the resale and rentals of products to minimize overfilling of global land-fills and create a greener environment.

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08 August 2023, Mumbai

The Ministry of MSME is partnering with the Khadi and Village Industries Commission (KVIC) to bolster the Khadi sector.

The government provides financial assistance

Initiatives include endorsing the Khadi Mark and establishing a niche for quality and sustainable Khadi and Village Industries (KVI) products. Financial support is provided for individual and group workshed construction to enhance khadi workers' conditions and fortify weak khadi institutions' infrastructure.

Refurbishes/modernizes CSPs

Raising spinning wages from Rs. 7.50/- to Rs. 10.00 per hank is set to augment artisans' earnings. Collaborating with the Textile Research Association, the KVIC is modernizing CSPs to enhance quality and productivity, lowering moving costs.

These steps aim to elevate production, sales, employment for artisans, and khadi's affordability and sustainability. Furthermore, KVIC's cost management measures encompass utilizing the Price Fluctuation Fund to balance raw material and khadi fabric price hikes.

Sliver/roving costs were held at Rs. 227/Kg until 31.03.2022, then revised to Rs. 385/Kg on 01.04.2022. Cotton costs fell significantly, leading to a corresponding 40% drop in sliver/roving costs to Rs. 265/Kg on 01.04.2023.

KVIC's prompt actions maintained raw material supply to Khadi Institutions, safeguarding uninterrupted production. There are no current plans to waive the 5% GST on cotton sliver, and Khadi institutions remain operational despite lower production levels.

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From September 22 to 24, Bridal Asia, the premium bridal and occasion wear exhibition, will transform New Delhi into a fashion hub, showcasing an exquisite selection of clothing, accessories, and jewelry brands.

To Showcase Luxury Brands

Held at the city's NSIC Grounds in Okhla, this festive edition aims to connect prestigious brands with new customers in a wedding-themed extravaganza.

Latest Collections

Anushree Reddy, the luxury traditional wear brand, will unveil its heavily embellished, floral lehengas, offering shoppers a chance to witness the brand's latest creations up close.

Other esteemed brands like Sahil Kochhar, Sva by Sonam and Paras Modi, Itrh, Prints by Radhika, and Badalia Gems Jewellers from Kolkata will also be part of this grand shopping fair.

Bridal Asia's mission is to foster connections between premium brands and affluent shoppers, with previous successful events in Mumbai, Hyderabad, and New Delhi, catering to the tastes of millennial audiences.

Expand footprint

Mumbai will be the next stop, with another exciting shopping fair scheduled at the Jio World Convention Centre from August 12 to 13, featuring exclusive brands like Tad, Amama, Sambhav Mehta Fine Jewels, and Sureena Chowhri.

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