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Miniklub Expands: Safe, Stylish Babywear

29 June 2023, Mumbai

Miniklub, renowned for its meticulously crafted baby apparel and care products, is excited to announce the inauguration of its third store in Delhi. Located in Paschim Vihar, the spacious new establishment provides a wide selection of safe and comfortable clothing and non-apparel items for newborns to 8-year-olds.

Unveiling a world of comfort

One stop shop; Expanding on the success of its stores in DLF Promenade and Pitampura, the Paschim Vihar store caters to parents' needs with the latest newborn essentials, baby clothing, footwear, toys, branded travel items, and a variety of baby care products, all conveniently available under one roof.

Since joining the esteemed First Steps Babywear family in 2013, Miniklub has flourished as an omnichannel brand.

Where quality meets comfort

With a presence in over 450 multi-brand outlets, leading e-retailers, and exclusive brand stores online and offline, Miniklub now boasts 55 exclusive brand stores across 28 cities.

Their commitment to capturing the essence of childhood spirit while prioritizing comfort and safety is evident in their sustainably manufactured, high-quality products.

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Miniklub

Saundh expands with Chennai store

26 June 2023, Mumbai

Luxury brand Saundh has expanded its physical presence by opening its inaugural store in Chennai, a bustling city in southern India.

Saundh Establishes its Presence

Located at Express Avenue Mall, the store spans an area of 820 sq ft and offers a wide selection of exquisite garments, including kurta sets, tunics, dresses, sarees, lehengas, and more.

Unveiling the S/S 23 Collection

The brand has also unveiled its spring summer 2023 collection, featuring a range of light and breezy silhouettes such as skirts, tops, dresses, jumpsuits, and easy tunic sets, along with elegant floral sarees.

Recognizing the city's rich heritage in weaving and textiles, he emphasized its unique blend of rooted traditions and global appeal, which aligns with Saundh's philosophy.

Elevating Luxury Fashion

With the new store in Chennai, Saundh now boasts a total of 57 points of sale, including 26 exclusive retail stores across 19 cities, in addition to its e-commerce website.

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Saundh

Underdog Athletics hires Surya Kiran for Under Armour's Indian growth

09 June 2023, Mumbai

Kiran to lead marketing initiatives; Underdog Athletics appoints Surya Kiran as the marketing head for Under Armour's expansion in India.

Kiran's decade of experience adds value

Kiran's strategic vision aims to leverage the brand's appeal to performance-driven athletes, building on its existing cult following in the country. With extensive experience in the e-commerce, tech, and FMCG sectors, Kiran brings a diverse skill set to the role.

He expresses enthusiasm for the opportunity to unite his passions for storytelling and athletic performance, as he joins forces with Under Armour.

Under Armour captivates the Indian market

The brand's strategic market position and existing retail and e-commerce channels provide a strong foundation for growth.

As Underdog Athletics, the exclusive distributor and licensee continues to propel Under Armour's presence in India, Kiran's appointment reflects a commitment to taking the brand to new heights.  

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Underdog Athletics hires Surya Kiran for Under Armour's Indian growth

Taneira expands presence opening store in Hyderabad

20 June 2023, Mumbai

In Hyderabad, Taneira, the esteemed ethnic-wear brand under the TATA group, strengthens its footprint with the opening of its fourth store.

A Haven for Ethnic Wear

The city, known for its love of sarees and rich textile legacy, warmly embraces Taneira, reinforcing its influence in the fashion realm.

Taneira's Fourth Store

Spanning an impressive 4000 sq. ft. and three floors, the new store at Punjagutta, adjacent to Hyderabad Central, was inaugurated in the presence of Taneira's Retail Head, Mr. Anirban Banerjee, and Regional Business Head, Mr. Sharad R. Taneira Panjagutta embodies the brand's commitment to showcasing India's diverse weaves and crafts, with a remarkable collection of regional signatures and iconic marvels.

Taneira Offers Exclusive Gold Coin Promotion

The store also offers ready-to-wear kurta sets and blouses, providing an elevated style experience. To commemorate the launch, Taneira presents an exclusive Gold Coin Offer for customers, adding a touch of luxury to their shopping journey.

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Taneira

PUMA India, Salesfloor Revolutionize Customer Relations

Salesfloor, the leading customer engagement platform, joins forces with PUMA India to revolutionize the online and in-store experience. PUMA's partnership with Salesfloor aims to provide a unique personalized shopping service, integrating immersive virtual shopping, clienteling, and conversational AI.

Seamless Shopping Guidance

Through the Salesfloor widget on Puma website, customers gain instant access to store associates and style consultants for personalized shopping guidance. The platform offers sizing advice, styling tips, and product recommendations through seamless online chats, video interactions, and personalized outreach.

India serves as the first market for this innovative solution, with 80 PUMA stores already implementing the Salesfloor solution. Positive responses and increased customer adoption have fueled plans for further expansion in 2023.

Growth Through Personalization

With a global presence across four continents, Salesfloor continues to provide unrivaled personalized experiences for retailers, supporting their growth and success in the highly competitive retail industry.

PUMA India, Salesfloor Revolutionize Customer Relations

Celio X Emiway Bantai's Digital Fusion

Celio X Emiway Bantai presents an extraordinary digital experience that introduces users to the Metaverse while offering an exclusive collection for shopping. This fusion of music and fashion in one virtual space brings streetwear and urban style together.

The collection features trendy designs and unique graphics inspired by the brand's signature aesthetic and Emiway's artistic vision. From stylish tees to shirts and bottom wear, fans can tangibly connect with Emiway's music through fashionable pieces.

An Innovative Metaverse Journey

Emiway Bantai expresses excitement about the collaboration, highlighting the synergy between the collection and his street-style personality.

With the launch of this distinctive merchandise line, Celio India embraces the potential and growing popularity of the virtual realm.

Seamless Integration of Art, Fashion, and Technology

The partnership between Celio, Emiway Bantai, and Layer-E's metaverse technology creates a world where art, fashion, and digital experiences seamlessly converge. This collaboration unlocks endless opportunities for brands and artists to deeply engage with their fans through immersive interactions.

Through Celioverse, Celio India and Emiway embark on an exhilarating adventure that redefines the retail experience, offering a seamless blend of fashion, music, and virtual reality.

Celio X Emiway Bantai's Digital Fusion

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