Apparel

All Stories

Apparel 24-01-04

Adidas expands global presence with cutting-edge centre in Chennai

Sportswear giant Adidas is gearing up to establish a cutting-edge Global Capacity Centre (GCC) in the heart of Chennai. This strategic move aligns with the growing trend among multinational corporations, recognizing India's rich pool of software expertise. Spearheading this initiative is Akhil Kapoor, GBS Global Procurement and Head of GBS India at Adidas.

The Global Business Services (GBS) hub is poised to be a pivotal player, focusing on critical processes such as source-to-pay (S2P), financial planning & analysis (FP&A), invoice-to-cash (I2C), and record-to-report. With an ambitious vision, Adidas aims to onboard top-notch talent, enriching the center with high-quality resources over the next five years.

This move by Adidas not only fortifies its global footprint but also marks a significant contribution to the burgeoning GCC ecosystem in Tamil Nadu. Chennai, in particular, is emerging as the ideal hub for such centers, boasting specialized skills at the intersection of technology and domain expertise, coupled with the ability to scale operations seamlessly.

Adidas joins the list of global corporations that have recently established their maiden centers in Tamil Nadu, including UPS, Hitachi Energy, ChampionX, JGC, Ashley, FleetCor, Sagent, and Udemy. This influx of international players underscores the state's attractiveness and enhances its stature as a thriving business destination.

Chennai's allure extends beyond the sportswear industry, as it hosts major players in diverse sectors. Retail giants Walmart and Amazon, have already established their centers in the city. As Adidas steps into the dynamic business landscape of Chennai, it not only enriches its operational capabilities but also contributes to the city's stature as a global business hub. The trajectory of multinational corporations setting up strategic centers in Tamil Nadu is indicative of the region's economic vibrancy and its pivotal role in the global business arena.

Apparel 24-01-04

Adidas expands global presence with cutting-edge centre in Chennai

Indian Apparel Retail's Strategic Shift in 2023, amidst Resurgence and Challenges

04 January 2024, Mumbai

Rewind 2023

The year 2023 marked a pivotal moment for the Indian apparel retail sector, navigating both triumphs and challenges as it rebounded from the pandemic blues.

Amidst the industry's resilience, the focus shifted from mere revenue figures to a strategic landscape, presenting a tapestry of successes and obstacles demanding careful navigation.

Brick-and-Mortar Giants: Precision in Growth Strategies

Shoppers Stop, a stalwart in the retail domain, crafted a commendable 45% YoY revenue surge in Q2 FY24. This surge was fueled by a strategic approach, riding the wave of premium brand demand and festive cheer.

The retailer's conscious effort to curate a differentiated shopping experience and adapt to evolving consumer preferences proved that brick-and-mortar establishments can thrive, even in the digital age.

Trent Ltd., the parent company of Westside, reported a substantial 32% revenue increase in Q3 FY24, showcasing the effectiveness of its omnichannel strategy. Their success narrative revolves around elevated product offerings and personalized customer service, weaving a seamless tapestry of online and offline experiences for consumers.

E-commerce: Crafting Digital Dominance

In the realm of e-commerce, Myntra emerged as the undisputed champion, boasting a record 52% YoY growth in Gross Merchandise Value (GMV) for Q3 FY24. Amar Nagaram, Myntra's CEO, emphasized their continuous innovation and brand portfolio expansion, key elements driving their digital gold rush.

Nykaa Fashion, the beauty and fashion e-tailer, mirrored this success with a 47% YoY jump in quarterly sales. Their strategic approach, rooted in a curated brand selection and a focus on conscious beauty, underlines the rising tide of mindful consumerism in the digital marketplace.

Luxury's Allure: Strategic Inclusions for Market Exclusivity

Reliance Brands Ltd.'s prestigious additions of renowned luxury brands like Sandro, Maje, Balenciaga, and Valentino, added an exclusive touch to the Indian market. This strategic move aligns with the surging demand for high-end fashion, a trend RBL aims to capitalize on, enhancing India's fashion tapestry.

FabIndia, a champion of handloom and artisanal products, recorded a 26% YoY sales increase, strategically tapping into the growing traction of conscious consumerism. Simultaneously, Sabyasachi Mukherjee's Saree Couture experienced a bright 38% YoY revenue rise, showcasing the enduring charm of heritage weaves.

Tangled Challenges: Strategic Unraveling for Future Success

Rising Costs and Competitive Challenges

Despite vibrant successes, challenges persist. Escalating input costs pose a threat to profit margins, while intense competition keeps the market dynamic. The emphasis on "operational efficiency and cost optimization" becomes paramount, as noted by the CEO of a renowned retailer, to navigate complexities and maintain a competitive edge.

Omnichannel Integration Hurdles

Omnichannel integration remains a hurdle for some, demanding a seamless blend of online and offline experiences. Analysts prescribe strategic measures such as data-driven decision-making, personalized customer engagement, and embracing sustainable practices as imperative for future success.

Threads of Optimism: Strategic Paths to a Fashionable Future

Looking forward, the Indian apparel retail landscape promises a vibrant tapestry woven with threads of optimism.

Rising disposable incomes, expanding internet penetration, and a growing demand for international brands serve as positive indicators. Strategic adaptation to changing trends, prioritizing customer experience, and embracing technology will shape the fashion narrative of India, one strategically stitched moment at a time.

Latest Textile Events

Apparel 24-01-04

Comfort, Culture, and Clicks: Key Trends that Shaped Indian Kidswear in 2023

29 December 2023, Mumbai

Rewind 2023

The Indian kidswear scene in 2023 paints a vibrant picture of miniature fashionistas coming into their own. Gone are the days of generic outfits and hand-me-downs. Today's mini-consumers are discerning, demanding, and driving a dynamic shift in the industry. Let's unravel the threads that weave this fascinating narrative:

Comfort Reigns Supreme

Just like adults, kids embraced comfort in 2023. Soft fabrics, breathable materials, and playful prints took center stage in everyday wardrobes. Brands like Mothercare and H&M Kids catered to this demand with stylish yet functional clothing perfect for playing, exploring, and growing.

Sustainability Sprouting

Eco-conscious parents led the charge towards sustainable kidswear. Organic cotton, recycled materials, and upcycled designs gained traction, with brands like The Little Monk and Sprout World offering parents guilt-free options for their little ones.

Cultural Kaleidoscope

While comfort and sustainability ruled the roost, a love for Indian heritage blossomed. Traditional motifs, handloom fabrics, and regional designs like leheriya prints and bandhani dupattas found their way into contemporary kidswear. Brands like Fabindia and Chidiyaa played a crucial role in reinterpreting these age-old elements for the modern child.

The Rise of the Mini-Influencers

Social media played a starring role, with celebrity kids and young influencers setting trends and inspiring parents. Platforms like Instagram and YouTube saw a surge in kidswear content, with parents eagerly seeking style inspiration for their own little ones.

The Digital Playground

Technology has made its mark in the form of personalized online shopping experiences and virtual try-on features. Brands like Myntra Junior and Ajio Kids leveraged AI and interactive platforms to make shopping for kidswear fun and convenient for parents.

Challenges and the Road Ahead

Despite the positive trends, the industry grappled with headwinds. Inflation and supply chain disruptions impacted both manufacturers and retailers. The ever-evolving online landscape, with its fierce competition and demanding customer base, kept brands on their toes.

Goin forward

But as we step into 2024, the Indian kidswear scene is brimming with potential. Brands that can cater to the comfort-conscious, trend-setting, and sustainability-minded parent will be the ones writing the next chapter of success.

They must embrace technology, celebrate diversity, and weave stories that resonate with the aspirations of the modern Indian child, who is no longer a passive passenger but an active participant in shaping their own style narrative.

Latest Textile Events

Apparel 23-12-29

2023: A Stitch in Time for Indian Apparel?

26 December 2023, Mumbai

As the year 2023 draws to a close, the Indian apparel industry finds itself at a crossroads. While a sense of cautious optimism prevails, the past twelve months have been a whirlwind of challenges and triumphs, weaving a complex tapestry of consumer trends and retail disruptions.

The Triumphant Return of Retail

2023 witnessed the much-awaited revival of physical stores. The pandemic's shadow, though still lingering, no longer loomed large.

Consumers, yearning for the tactile experience of shopping, flocked back to malls and high streets, driving footfall and sales. This resurgence was particularly evident in the premium and luxury segments, where leading brands saw a surge in demand.

E-commerce: The Balancing Act

While brick-and-mortar stores experienced a renaissance, e-commerce continued to be a dominant force. However, the focus shifted from blind discounts and aggressive promotions to personalized experiences and omnichannel integration.

Brands like Nykaa and Myntra upped their game with curated collections, influencer partnerships, and seamless online-to-offline shopping options.

Conscious Consumerism Takes Center Stage

Sustainability and ethical practices will become key differentiators in 2023. Consumers, more aware of the environmental and social impact of their choices, sought brands that embraced responsible sourcing, eco-friendly materials, and fair labor practices.

Homegrown labels like Fabindia and Anita Dongre saw a rise in popularity due to their commitment to these values.

Athleisure Reigns Supreme

Comfort remained king in 2023, fueled by the continued emphasis on wellness and work-from-home culture. Athleisure wear, no longer confined to the gym, transcended boundaries, becoming a staple in everyday wardrobes. Brands in the sector saw explosive growth in this segment, catering to the demand for stylish yet functional activewear.

The Rise of Regional Flavors

Indian consumers in 2023 will embrace the rich tapestry of their own diverse heritage. Regional handlooms and crafts, once relegated to niche markets, found mainstream acceptance.

Brands like Chidiyaa and Jaypore capitalized on this trend, offering contemporary interpretations of traditional textiles and designs.

Challenges Remain

Despite the positive signs, the industry grappled with headwinds. Inflationary pressures and supply chain disruptions impacted both manufacturers and retailers. The ever-evolving online landscape, with its cut-throat competition and demanding customer base, kept brands on their toes.

Looking Ahead

As we step into 2024, the Indian apparel industry stands poised for further growth. The key lies in adapting to the evolving consumer landscape, embracing technology, and staying true to the values of sustainability and cultural authenticity.

Brands that can stitch together a strategy that addresses these threads will be the ones weaving success stories in the years to come.

Latest Textile Events

Apparel 23-12-26

CMAI gears up for 'Fabrics, Accessories, and Beyond' trade show in Mumbai

04 January 2024, Mumbai

In a bid to bolster India's textile industry, the Clothing Manufacturers Association of India (CMAI) is set to host its fourth 'Fabrics, Accessories, and Beyond' trade show from April 15 to 17 at the Bombay Exhibition Centre. Sponsored by Fabexa, the event aims to unite manufacturers and buyers from across India, fostering networking and business opportunities.
Key Highlights:
Venue and Participants:
The trade show will occupy a sprawling two-lakh sq. ft. area at the Bombay Exhibition Centre.
Expecting over 200 exhibitors and more than 12,000 trade visitors nationwide.
Stall Bookings Open:
Vendors dealing in textiles, accessories, and related machinery can now book stalls for the event.
Industry Outreach:
CMAI conducted a successful promotional roadshow in Surat, attracting over 100 industry members.
The event emphasized the inclusion of private labels, distributors, e-commerce businesses, overseas buyers, wholesalers, exporters, and retailers.
CMAI's Mission:
The Mumbai-based organization, dedicated to advocating and promoting India's clothing manufacturing industry, has previously organized successful trade shows like the National Garment Fair and Bharat Tex.
The 'Fabrics, Accessories, and Beyond' trade show signals a pivotal moment for India's textile sector, providing a platform for collaboration and growth.

Latest Textile Events

Apparel 24-01-04

FirstCry achieves milestone with Rs 5,632 crore revenue in FY23

Leading omnichannel retailer FirstCry has witnessed a remarkable financial surge, crossing the Rs 5,000 crore revenue threshold in FY23, marking a 2.4 times increase from the previous fiscal year, as per Entrackr's analysis of the company's recent financial statements.

Notably, the revenue spiked from Rs 2,401 crore in FY22 to Rs 5,632 crore in FY23, emphasizing the company's robust growth. However, this achievement was accompanied by a sixfold rise in losses, reaching Rs 6,316 crore, compared to Rs 2,568 crore in FY22.

Despite its profitability in FY21, FirstCry faces a challenging profitability landscape in FY23. In the midst of these financial dynamics, FirstCry is set to file its IPO papers, targeting a substantial USD 500-600 million fundraise at a valuation of USD 4 billion.

The IPO move coincides with notable transactions involving SoftBank Vision Funds selling additional shares, and influential entities like Sachin Tendulkar's family offices, Ravi Modi, Kris Gopalakrishnan, and TVS group family reportedly acquiring stakes through secondary transactions.

Apparel 23-12-28

FirstCry achieves milestone with Rs 5,632 crore revenue in FY23

Neeta Lulla launches new bridal collection

Fashion designer Neeta Lulla has launched a new bridal collection offering lehengas with two dupatta drapes, saris with trench coats, shararas with corset, pre-stitched saris with belts and phones, and anarkali jackets with ankle length pants.

One of the highlights of this collection is a new amber-yellow raw silk and tulle lehenga called Amulya with a long-sleeved blouse. Adorned with intricate kasa and ek taar resham work, the blouse is embellished with pearl beads, zari, stone, sequin and crystals.

The dupatta of the garment depicts women worshipping the tree, symbolising nature, fertility and the interdependence of all aspects of life, through intricate embroidery.

Another beautiful piece in the collection is a vintage-inspired pearl peach lehenga with sequin florets and dainty crystal embroidery. Known as Moana, the lehenga comes with a sheer basque adorned with katdana and crystal work, finished with butier cutwork at the edges, along with a matching dupatta and a tulle trail.

Embellished with self-color sequin, katdana and beadwork, the Moana lehenga has floral applique work at the bottom. It's blouse has been replaced with a full-sleeve sequin bralette for a cosmopolitan look.

Starting her career in 1986, Lulla initially operated out of a modest studio in Mahim, Mumbai. From designing simpler costumes to being a coveted couturier, Lulla has earned a name as a favorite among brides.

Apparel 23-12-25

Neeta Lulla launches new bridal collection

Trent plans Rs 800-crore expansion in 2024

Apparel maker Trent plans to expand its operations by investing around Rs 800 crore this year.

The company aims to capitalise on the consumers' move towards organised apparel retail. One of the company’s premium brand Zudio, has grown substantially over the last few years. The brand sells products priced below Rs 1,000 in Tier II and III cities. The brand’s operating profit grew by 136 per cent per annum over the past four years and currently contributes to 38 per cent of overall operating profit.

With 99 per cent of its stores being profitable, Trent has been able to maintain its store profits. The company directs competes against unorganised and various online retailers. Besides premium apparels, it also operates in the mid to low segments too.

Apparel 24-01-03

Trent plans Rs 800-crore expansion in 2024

Pernia’s Pop-Up shop launches new womenswear collection in Mumbai

Luxury Indian fashion retailer Pernia’s Pop-Up Shop has launched a multi-brand ‘Bling and Beyond’ womenswear collection at its store in Mumbai.

To run until December 28, Pernia’s Pop-Up shop focuses on occasion and wedding wear from desPernia’s Pop-Up shop launches new womenswear collection in Mumbai
igners including Zwaan, House of Eda, and Namrata Joshipura among others. It organises various events across metros to boost its offline footfalls.

A few of the events organised by the Pop-Up shop include designer meet and greets and themed shopping fairs. Pernia’s Pop-Up Shop stores recently hosted meet and greets with designers Kalista, Jayanti Reddy, Punit Balana, and Prisho.

Launched by designer and entrepreneur Pernia Qureshi, Pernia’s Pop-Up Shop showcases some of the noted luxury Indian fashion brands. Owned by Purple Style Labs, the business is run by entrepreneur Abhishek Agarwal.

Apparel 23-12-27

Pernia’s Pop-Up shop launches new womenswear collection in Mumbai

Lacoste to open 50 standalone stores in 5 years

French casualwear giant Lacoste plans to open 50 standalone stores in India in the next five years.

The brand recently launched its first store Kerala at Kochi. Located at Prestige Group’s Forum Mall, Maradu, the store retails apparel and accessories, leather goods, watches, sunglasses, perfumes, footwear and underwear.

Founded in 1933 by French Tennis player Rene Lacoste and co-founder Andre Gillier, Lacoste, a French clothing brand, is the first brand in the world to feature its logo on its clothing items.

Foraying into the Indian market in 1993, Lacoste currently has approximately 40 stores across 17 cities in the country. Across the world, it has over 1,000 stores and 15,000 points of sales in 98 countries. The brand’s products are also available across 32 online stores.

Apparel 23-12-22

Lacoste to open 50 standalone stores in 5 years

Kidswear exports decline by 19.38% during Jan-Oct’23

Data released by the Ministry of Commerce and Industry shows, India’s kidswear exports declined by 19.38 per cent Y-o-Y to $880.82 million during the January to October 2023 period.

Analysed by Apparel Resources, the data reveals, kidswear exports to key markets such as the US, UK, Germany, and France declined while exports to the UAE increased slightly.

By value, India’s kidswear exports to the US declined by 29.71 per cent to $276.78 million while exports to the UK declined by 18.76 per cent to $136.28 million. India’s kidswear exports to the UAE surged by 2.10 per cent to $69.10 million, by 15.33 per cent to $34.29 million to France, and 36.23 per cent to $29.71 million to Germany.

The drop in India’s kidswear exports can be attributed to the global economic slowdown, particularly in the US and the EU. The experts advise the industry to target more buyers in the GCC region to potentially boost export revenues in the future.

Apparel 24-01-01

Kidswear exports decline by 19.38% during Jan-Oct’23

Men on the Move: Indian Menswear Trends in 2023

27 December 2023, Mumbai

As 2023 unwinds, the Indian menswear scene paints a picture of a dynamic shift. Gone are the days of kurtas and suits dominating the landscape.

The modern Indian man is breaking free from sartorial shackles, embracing a new wave of comfort, expression, and conscious consumerism. Let's unravel the threads that wove this fascinating narrative:

The Athleisure Invasion

Comfort reigned supreme in 2023, and nowhere was it more evident than in the rise of athleisure. From high-intensity workouts to casual weekend outings, joggers, sweatshirts, and performance fabrics became menswear staples. Sportswear and activewear brands saw a meteoric rise, catering to the demand for stylish yet functional activewear.

Beyond Basics: Experimentation Takes Flight

Men shed their inhibitions and embraced experimentation. Floral prints, bold colors, and unconventional silhouettes found their way into everyday wardrobes. Designer wear and premium brands took the lead, offering a fusion of traditional motifs with contemporary twists. The growing acceptance of gender-fluid fashion also played a role, blurring the lines between "masculine" and "feminine" aesthetics.

Conscious Choices, Sharp Threads

Sustainability and ethical practices resonated with the modern Indian man. Brands like Fabindia and others witnessed a surge in popularity due to their commitment to organic materials, fair labor practices, and handcrafted techniques. Eco-conscious consumers were no longer willing to compromise style for sustainability.

The Rise of Digital Tailoring

Technology has made its mark in the form of personalized online tailoring platforms. Brands like Blackberrys Menswear and others leveraged AI and 3D body scanning to provide custom-made suits and shirts, offering a perfect fit and catering to diverse body types. This convenience factor resonated with a tech-savvy clientele.

The Regional Renaissance

Just as with women's wear, men's wear embraced the rich tapestry of regional Indian traditions. Bandhani kurtas from Kutch, silk shirts from Benaras, and handloom jackets from Andhra Pradesh found their way into contemporary wardrobes. Brands like Manyavar and Jaypore played a crucial role in reinterpreting these age-old textiles for the modern man.

Challenges and the Road Ahead

Despite the positive trends, the industry grappled with headwinds. Inflation and supply chain disruptions impacted both manufacturers and retailers.

The ever-evolving online landscape, with its fierce competition and demanding customer base, kept brands on their toes.

Moving ahead

But as we step into 2024, the Indian menswear scene is brimming with potential. Brands that can weave together comfort, experimentation, and conscious choices into their narrative will be the ones writing the next chapter of menswear success.

They must cater to the evolving aspirations of the Indian man, who is no longer a silent observer but an active participant in shaping his own style story.

Latest Textile Events

Apparel 23-12-27

Shivanii launches new gender neutral collection

Apparel brand Shivanii has launched a new gender–neutral collection.
The ready-to-wear collection offers androgynous styles, neutral color palettes, inclusive sizes and diverse campaign. It promotes a more and accepting approach to personal style.
The changing reaction of retailers, media houses and e-tailors to evolving consumer attitudes towards gender –fluid fashion will fuel the growth of this segment in India, says Shivani Parkih, Founder, Shivanii.
The brand recently also launched its winter festive collection, Designed in a bold color palette of black and red, the collection mixes tailored pieces with sheer mesh and more fluid drapes. It offers sporty and formal garments for a modern, conceptual visual
A graduate form Istituto Marangoni, Milano, Parikh launched Shivanii with an aim to redefine the industry's norms regarding gender and aesthetics. The brand sells through its direct to customer e-commerce store with garments priced in the mid- to premium segment of the market.

Apparel 23-12-21