Adidas Originals Launches New Campaign That Celebrates the Trefoil as a Cultural Pioneer
27 September 2023, Mumbai
IN BRIEF
adidas Originals, the pioneering sportswear brand for the streets, has launched a new campaign that cements the Trefoil as a cultural pioneer by teaming up with Bollywood Superstar and Cultural icon Ranveer Singh.
The campaign celebrates the Trefoil's 50+ year history and its impact on culture, from sport to skating, music, and fashion. It features three global campaign films that spotlight the Superstar, Gazelle, and Samba silhouettes, and how they have been embraced, reinterpreted, and absorbed into culture over time.
