Being Human bags five awards at IFF 2024
Being Human Clothing bagged five awards at the India Fashion Forum (IFF) 2024, held on February 21-22, 2024, at Conard Bangalore. Serving as the fashion partner for IIF 2024, Being Human Clothing was awarded across various categories such as:
The brand was honored with the ‘Most Admired Marketing & Promotion of the Year’ award for its innovative multimedia campaign, notably leveraging Salman Khan's birthday to raise awareness and drive foot traffic, resulting in remarkable sales growth.
Additionally, Being Human Clothing earned recognition for its celebrity-endorsed campaign as it leveraged Salman Khan’s popularity for men's wear and Alizeh Agnihotri’s fresh appeal to launch its Gen Z-centric women's wear collection.
Emphasising its commitment to societal contributions, the brand received the ‘Most Admired Marketing & Promotion of the Year: Social Cause Campaign’ award, highlighting initiatives such as sustainable garment production practices, fair wages for farmers, and ensuring safe working conditions.
Being Human Clothing's dedication to environmental, social, and governance (ESG) initiatives was acknowledged with the ‘Most Admired ESG Initiative of the Year’ award, particularly for its use of sustainable materials and employment practices supporting diversity and inclusivity.
The brand's commitment to diversity and inclusivity was celebrated, with awards recognising its gender-fluid collection ‘Blur’ and initiatives supporting underprivileged and specially-abled individuals.
All the above accolades underscore Being Human Clothing's commitment to transcend conventional norms, foster a diverse and inclusive environment, and adopt a holistic approach encompassing sourcing, manufacturing, innovation, and environmental stewardship.
Sanjeev Rao, CEO, Being Human Clothing, reaffirms, this recognition serves as inspiration to continually push boundaries and innovate across all aspects of the business.
India's largest and most influential fashion retail intelligence platform, the India Fashion Forum has evolved into a premier platform for curated knowledge exchange, peer networking, and business development within India's fashion industry.
