Dollar Industries launches 4th EBO in Ghaziabad

23 August 2022, Mumbai

A leading hosiery brand in India, Dollar Industries launched its fourth exclusive brand outlet (EBO) in Ghaziabad in Uttar Pradesh after a successful launch in Ayodhya, Delhi & Alwar.

The 1,050 sq. ft store will cater to the innerwear and athleisure needs of men, women, and kids.

With new brand architecture and vision in place, the plush store will house a wide array of products such as briefs, vests, leggings, socks, and athleisure under the labels Big Boss, Missy, Bra, J Class, Force Nxt, Dollar Athleisure, Dollar Thermals, Dollar Champion, Force Nxt, and Socks. The company has various categories that are youth-friendly and aspires to make a positive change in the market.

The dollar has continued to change and revamp its brand and corporate portfolio over the years to make ourselves contemporary with time. Through its Exclusive Brand Outlets, the brand aims to reach out to a wider mass and have a direct connection with its customers.

As a part of its expansion plan, Dollar aims to set up 50 EBOs by this fiscal, says Vinod Kumar Gupta, Managing Director.

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