13 January 2023, Mumbai
Forever 21 has opened a store in Nagaland, which happens to have a fashion feel.
The store has women’s wear, men’s wear, collections for party wear, casual wear, dinner or lunch dates, accessories and footwear.The opening of the store saw a considerable turn out of people, both men and women, eager to try out the first collections available there. With this the brand has a total of five stores in the northeast region. But this new store has the best facade among all the other northeastern states including an LED screen outside to display offers when available. Offers will be provided in the store every alternate month.
Forever 21 is an American fast-fashion giant. It is heavily favoured by young people across the globe for its affordable pricing and trendy styles. In 2016, Aditya Birla Fashion and Retail acquired the rights to the India network of Forever 21.
The brand currently has over 30 stores across India. Since then the company has changed its image and collection to keep up with changing trends. So it will be opening and expanding more stores in the future. Forever 21 has tied up with other international brands such as Hello Kitty to collaborate on specific collections.
