Forever New reinforces omnichannel presence in India

10 August 2022, Mumbai:

The Melbourne-based premium fashion brand, Forever New has been on a vigorous and focused endeavor to reinforce its omnichannel presence in India.

By bolstering its omnichannel, the Australian retail chain Forever New has been able to achieve the same which has made the process of order fulfillment easier all across the country.

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With a strong penchant for greater accessibility, Forever New is also available across third-party e-commerce partner platforms such as Myntra, Nykaa Fashion, Tata Cliq, Shoppers Stop, and more. Undertaking this route has not only helped the brand to clinch a larger clientele but, this expansion has only been possible due to the efficacy and methodical structure of a well-organized omnichannel integration.

This progressive and enterprising approach by the brand Forever New has proven instrumental in securing substantial incremental sales over the months.

Partaking on this voyage of immaculate digital integration, the retail technology solutions giant, Ace Turtle, has proven to be a formidable ally since 2021 as it has been aiding the brand by providing a Unified Commerce Platform across all its digital channels.

With Ace Turtle’s forward thinking and disciplined approach, it has been able to aid the brand by assisting them in real-time inventory updates on portals and fulfilling consumer orders across various platforms from any stock points.

Further cementing a robust retail presence, the brand which recently launched its store in Ahmedabad, a first in the state of Gujarat, now enjoys a presence of 41 stores pan India including a mix of tier 1 cities such as Delhi NCR, Mumbai, Bengaluru, Hyderabad, Kolkata, Pune, Chennai and, other cities such as Chandigarh, Jaipur, Ludhiana and more.

With a strong penchant to further expand its retail outlets to other prospective cities as well, the brand aims to accomplish a total number of 45 stores by FY23.

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