French Connection, Myntra, Siddhant Chaturvedi unite

01 July  2023, Mumbai

UK-based Urbanwear brand, French Connection, has partnered with Myntra to introduce Bollywood actor Siddhant Chaturvedi as its inaugural brand ambassador in India.

Design-led clothing resonates

The campaign spotlights the brand's latest fashion fits and is being featured across various mediums nationwide. Nihal Rajan, Senior Vice President of House of Brands at Myntra, expressed confidence in Siddhant's versatile and spirited persona aligning perfectly with French Connection's values, aiming to strengthen the brand's outreach and resonate with its core audience.

Offers a wide range of leading fashion and lifestyle brands

Excited about the association, Siddhant Chaturvedi shared his enthusiasm for representing the global marquee fashion brand, noting how French Connection's fun, bold, and quirky designs perfectly match his own style.

New ad campaign targets young and sophisticated audience

The ad film promotes expressing individuality through fashion choices, fostering a fruitful partnership centered around mutual admiration for youth fashion. French Connection's new campaign targets the young and sophisticated audience in major cities, aiming to enhance brand salience.

The ad campaign emphasizes the theme "Find your connection," showcasing the brand's new season collection.

Background

French Connection, founded in 1972, prioritizes design-led, fashionable clothing. As a part of the Flipkart Group, Myntra offers a wide range of over 6000 leading fashion and lifestyle brands in India, servicing over 19,000 pin codes across the country.

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