Jaypore's 20th Store Showcases Artisanal Craftsmanship

29 June 2023, Mumbai

Aditya Birla Fashion Retail and Lifestyle's popular fashion and lifestyle brand, Jaypore, has recently inaugurated its 20th store in India, located in Hyderabad's Jubilee Hills.

Spanning an area of 3,300 square feet, this new store showcases the brand's complete range of exquisite artisanal products. Showcasing artisanal Indian craftsmanship

Diversity is its middle name

The store offers a diverse collection of casual and occasion wear for men and women, along with accessories, home décor, and jewelry. Its spacious interior reflects the vibrant craft culture of India, providing an immersive shopping experience for customers. Strengthening national presence

Currently, Jaypore has exclusive standalone stores across different regions of India and plans to expand its presence nationwide.

Traditional yet modern

The store's façade pays homage to the Punjabi embroidery tradition of Phulkari, featuring a geometric jaali inspired by Jaypore's distinctive branding. It opened with an impressive assortment of temple jewelry, perfect for making a statement at summer festivities.

Engaging the community

Additionally, the Hyderabad store plans to host events, workshops, and community-building activities in the future.

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