House of Masaba's New Delhi flagship

Masaba Gupta's House of Masaba unveiled its flagship store on the first floor of New Delhi's Select Citywalk mall, featuring a fresh visual identity. The epitome of fashion elegance, it now graces Nexus Select Citywalk with its iconic colors and motifs.

Nuances

The store boasts a vibrant red exterior contrasting a white interior, adorned with the brand's signature Tika design in large red circles. This revitalized visual identity embodies a blend of modern and traditional aesthetics.

The store offers occasion wear for festivities and fusion wear for daily use. This marks the fourth House of Masaba store in the capital, with other locations in Defence Colony, Mehrauli, and Khan Market. Gupta, who launched her brand in 2009, has also introduced Lovechild Beauty cosmetics.

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