Levi's unveils instinct-driven campaign starring Deepika Padukone

25 September 2023, Mumbai

In a world where snap decisions often dictate our choices, Levi's has unveiled its "For Now, For A Lifetime" campaign, shining a spotlight on the fleeting moments of spontaneity that shape our lives.

The campaign, featuring Bollywood superstar Deepika Padukone, captures the essence of following one's instincts through a series of real-life-inspired scenes. Padukone's impromptu escape from a film set, taking an auto-rickshaw into the night, sets the tone for a journey of emotions, from joy and laughter to introspection.

Nuances

The campaign showcases Levi's expanded range of relaxed and baggy fits, overdyed and colored jeans, and versatile clothing options for both men and women.

Amisha Jain, Senior Vice President & Managing Director at Levi Strauss & Co., described the campaign as a celebration of authenticity and the brand's commitment to enabling consumers to be their true selves. With Levi's, it's not just about fashion; it's about embracing life's spontaneous moments.

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