Mashroo expands with five new stores across India

Expanding its physical retail footprint, modern modest wear specialist, Mashroo has opened five new stores across India. Of these, four stores are located in Mumbai while the remaining one store is located in Hyderabad. This also brings the brand’s total storecount to nine across India. This expansion aims to make their premium modest fashion more accessible to both men and women.

The new Mashroo stores are located on Mohammad Ali Road, Jogeshwari Vaishali Nagar (Mashroo Man), Jogeshwari Vaishali Nagar (Mashroo Woman), and Mira Road in Mumbai, as well as in Abids, Hyderabad. These new locations join Mashroo’s existing stores in Byculla and Jogeshwari SV Road in Mumbai, Commercial Street in Bengaluru, and Tolichowki in Hyderabad, strengthening their presence in key fashion centers.

Mashroo’s recent expansion demonstrates the growing demand for modern, culturally inspired clothing, and the brand been at the forefront of reinventing modest fashion in India, says Junaid Khan, Co-founder and Chief - Designs, Mashroo. The brand delivers a seamless blend of elegance and everyday wear by fusing tradition with contemporary aesthetics, he adds.

Beyond India, Mashroo is also present in international markets such as the US, Canada, the UK, Australia, and Zimbabwe, with distribution operations in over 30 countries. The brand’s expansion reflects the increasing demand for modern modest wear, and these new store openings are designed to serve diverse communities while complementing their online presence.

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