Nobero to launch 25 standalone stores across India by FY26
A ‘fashleisure’ brand under TMRW House of Brands, Nobero plans to launch 25 standalone stores throughout India by FY 2026.
Previously focused on online sales, the brand has now forayed into physical retail with the launch of its first exclusive brand outlet (EBO) at Sarath City Mall in Hyderabad. This will help the brand strengthen its position in India's expanding casualwear market, as the athleisure and travel-inspired fashion sector continues to grow.
The brand’s stores will act as experience centre for customers and serve as key platforms for launching new collections and gathering immediate customer feedback, says Karthik Venkat, Co-founder, Nobero.
A part of TMRW House of Brands' broader omnichannel strategy, this expansion has already resulted in over 30 store openings across its various brands in recent quarters. The brand is expanding rapidly across both online and in-store channels, states Prashanth Aluru, CEO and co-founder, TMRW House of Brands. By FY 2026, Nobero plans to launch over 125 stores across its portfolio, providing a smooth shopping experience for customers.
Founded in 2020, Nobero will concentrate on major metropolitan areas, targeting high-potential locations that complement its existing online presence. Through this omnichannel approach, the brand aims to capture a larger portion of India’s evolving fashion market.
