Triumph launches exclusively designed collection for International Women’s Day
Lingerie brand Triumph has unveiled an exclusive collection for International Women's Day, designed with a strong emphasis on all-day comfort and boosting confidence. This launch demonstrates the brand's dedication to connecting with its customers and celebrating modern women.
Women have always been central to everything that Triumph does, says Bhavin Devpuria, Head-Marketing (India & Sri Lanka). The brand creates each of its products keeping their needs, comfort and confidence in mind. This not only influences the brand’s collections but its approach to innerwear, he adds.
Triumph has launched a dedicated campaign for the collection, featuring a visual of women raising their fists, which symbolizes strength and determination while maintaining authenticity. The campaign's messaging aims to reinforce self-assurance in daily life, from making bold decisions to overcoming challenges.
The new collection is tailored to women balancing professional and personal responsibilities, reflecting the evolving lifestyle of Indian women. Triumph has maintained a retail presence in India for 23 years, operating over 1,500 sales points and reaching more than five million customers. This latest launch continues the brand's focus on functional and technically crafted lingerie, aligning with its global positioning in the intimate apparel market.
