Miniklub on expansion spree, aims to open multiple stores in next 2-3 Years
13 March 2023, Mumbai
Miniklub has set its sights on a rapid expansion spree with the aim of opening 250+ outlets in the next 2 to 3 years.
The company's expansion strategy involves increasing its presence in key markets, such as Bangalore, Delhi, Mumbai, and Chennai, where it already has a strong presence, while leveraging tier-2 cities that are welcoming brands like Miniklub and are ready to experience new things. The brand is aggressively onboarding franchises to open stores across India and is strategically investing in major markets where its presence is still nascent.
Miniklub has set achievable targets for opening new stores and has onboarded new suppliers to increase the pace of execution across India. The company's key areas of investment in retail include increasing its offline presence through exclusive outlets and partners, growing its D2C platform, and strengthening its omnichannel strategy. To back this up, Miniklub is planning to open warehouses in strategic locations to help achieve its business goals.
